LeapOut takes home awards at the Marketing Excellence 2022

A first-time contender at the Marketing Excellence Awards, LeapOut made its mark, winning not just one or two but three awards.

LeapOut proudly claimed three trophies at the 2022 Marketing Excellence Awards held last December 1st, New Coast Hotel, Manila.

The importance of influencer marketing amidst the pandemic and economic crisis

Image credit: Jing Daily

The importance of influencer marketing amidst the pandemic and economic crisis It’s really hard to do business nowadays, amidst the pandemic and the current economic downturn. The threat of the virus is still there, lurking in places and in people yet we have to reopen the economy for the people and the whole nation to recover from losses. 

56th PMAP Annual Conference in Cebu City | July 17-19, 2019

The 56th PMAP Annual Conference will hold the biggest and preeminent HR event in the country - EXCELLERATEHR.PH: Elevating and Accelerating Filipino People Management -  on July 17-19, 2019. Over 1,500 people managers will gather together at the Waterfront Cebu City Hotel and Casino. 

CreativeFest 2019 brings the world’s most creative marketers to the Philippines

Burger King Chief Marketing Officer and Cannes Lion’s Marketer of the Year, Fernando Machado, and other leading minds in advertising today are coming together for the biggest advertising event of the year— the Association of Accredited Advertising Agencies of the Philippines (4As) CreativeFest 2019.

E-commerce Entrepreneurs Summit in 4 locations | January 2017

E-commerce Entrepreneurs Summit is held in four (4) locations in the Philippines: January 7 (Manila), January 14 (Cebu), January 21 (Baguio), and January 28 (Davao). The online schedule will be on January 18. Learn how successful businesses increase their revenue online and acquire bigger market share.

Thanks to Blogadia for giving me the opportunity to attend and learn from this conference.

ComCo Southeast Asia agency looking for interns

Are you a clever, curious and creative Communications / Marketing / Multimedia major looking for an awesome internship experience? Then this ad is for you.

7-Eleven encourages Filipinos to vote for their President with the 7-Election Gulp campaign

With 7-Eleven’s informal and unofficial presidential poll involving not vote-counting machines but GULP® softdrinks and GULP® juices in fun-colored GULP® cups, you can now promote and support your presidential candidate in a fun way. The 7-Election 2016, which mainly aims to promote awareness about the coming Philippine Presidential Election, runs in all 7-Eleven stores until May 2.

The 36th Agora Awards: A Beacon of Marketing Excellence

Marketing is a dynamic and continuously evolving field. Every year, Filipino companies come up with innovative and effective marketing campaigns that change the mindsets of consumers and build brands. These are campaigns that embed themselves in the minds of people, creating results and bringing success. 

5th Blogapalooza: Philippines' biggest Business-to-Blogger Networking and Marketing event | October 25, 2015

The BIGGEST B2B: Business to Blogger networking and marketing event is back! #Blogapalooza will held on October 25, 2015 (Sunday) at 10am-9pm at One Esplanade, SM Central Business Park in Pasay City. It is located near SM Mall of Asia.

On its 5th year, the event has the "4 seasons" theme to talk about the different "seasons" in blogging. 

For bloggers, you can already sign up on http://Blogapalooza.ph/

New registration is required even if you were already registered in the past years.

For businesses wanting to join, call 533.7448 or 0919.992.5983 for inquiries

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Red Ribbon pastry business grows as Pinoy taste evolves

In a survey released in 2013 by the Annual Survey of Philippine Business and Industry (ASPBI), the number of manufacturing establishments for 2010 reached more than 16,000. Interestingly enough, manufacturers of breads, pastries, cakes, pies and other similar perishable bakery products accounted for 20.3 percent or more than 3,000 of the total number of establishments.

Infographic: Which Demographics Use Social Media?

Want to know which #demographics use #socialmedia? Check out this #infographic on  #socialmedia #marketing.

1st Asian Marketing Leadership Summit at Sofitel Hotel | July 8-9, 2015

The Philippine Marketing Association (PMA) holds the 1st Asian Marketing Leadership Summit (AMLS) to be held at the Sofitel Hotel in Manila on July 8-9, 2015. The AMLS is the new brand of the annual marketing conference that PMA stages. But unlike the previous conference, this year is much more of a gathering of marketing leaders, a summit where there will be more discussions and interactions. 

Pinterest's new messaging feature

When I first discovered Pinterest in 2012, I got so interested in this platform because of the many possibilities with regard to sharing and learning by "pinning" or "repinning." The platform coined its word from the words "pin" (like pinning or tacking something on a corkboard or whiteboard) and "interest." 

PMAP Makatao Awards for Media Excellence

People Management Association of the Philippines (PMAP) to honor outstanding media practitioners with Makatao Awards Mass Media touches virtually every aspect of our daily lives. It plays a significant role in shaping public perceptions on a variety of important issues, both through the information that is dispensed through them, and through the interpretations they place upon this information. When journalists or talk show hosts are insightful and judicious in their reporting, citizens can play a more informed role in the many issues and debates that shapes their communities.

Lamido, a new online marketplace to buy and sell items

People nowadays would want to be an entrepreneur. Instead of paying for the rental fee of space of a store or in the mall, they do it online. Before, one of the popular avenues of online marketplace was Multiply.com where anyone can just create an account of their own online store and do business. 

Today, there are a lot of online market websites because people like to buy and sell stuff. Items can be both new and second-hand. This is a good way to be profitable in a simple business that would not cost you anything. Lamido is a new online marketplace where buyers and sellers can meet and make awesome deals. 

Digital Leaders Bootcamp Training | July 26, 2014

Join the Digital Leaders Boot Camp – a leadership workshop online (#digitalleaders) to be conducted by E-commerce expert Janette Toral happening on July 26, 2014. It is a great venue for insights and lessons learned sharing designed for the aspiring start-up entrepreneur or marketer with minimal resources and plenty of challenges including dealing with people (politics, relationships, misunderstandings).

The first face-to-face session will take place at Best Western – Antel Hotel, A. Venue, Makati Avenue, Makati City from 1 pm to 5 pm.

WhenInManila holds Christmas Rockeoke Blog Party at Aracama | December 17, 2013

When In Manila will hold a Rockeoke Christmas Blogger Party to be held on December 17, 2013 at Aracama located at the Fort in Taguig City. This is an event for WhenInManila.com writers, photographers, partners, sponsors, friends, bloggers and their guests. Open bar starts at 9pm.

Attendees will don their rocker outfit, jamming with Guji Lorenzana, Janjay Coonquilla and the Tuesday Band.

This event is hosted by WhenInManila.com, Sha Supangan and JCI Fort Bonifacio.

#WIMpartyAracama

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Blogapalooza 2013, a networking event for brands and bloggers

When In Manila once again held the Blogapalooza event on November 16, 2013, this time at SM Aura in The Fort, Taguig City. Blogapalooza is the biggest B2B (Business to Blogger) networking event we have today. It's a great venue to interact with brands and products that bloggers can work with and write about.

#Blogapalooza is one expo event that bloggers shouldn't miss because of an opportunity to network with both bloggers and the brands. Also, it's an opportunity to forge possible projects and campaigns too.

Bloggers are strong online influencers that brands need for promotion. Blogapalooza hopes to bring the latest products and services of the brands to bloggers and vice-versa. Each brand had a representative to present their latest products/services/campaigns and engaged the audience with some simple games like tweeting a specific #hashtag tagging the brand's Twitter account. 

The Philippine Quill Awards 2013 now open for submission

Philippine Quill Awards 2013 is now in search for the country’s best organizations, agencies and schools in the field of business communication, plus the Company of the Year, the Agency of the Year, and the School of the Year.

The International Association of Business Communicators (IABC) Philippines is now accepting entries to the Philippine Quill Awards and Philippine Student Quill Awards 2013, the most prestigious and comprehensive awards that recognize outstanding communication works by professionals and undergraduate students nationwide.

DIVISIONS & CATEGORIES

Starting this year, the 30th anniversary of IABC Philippines, the Philippine Quill Awards has become bigger, brighter, and sharper as it expands to 42 categories covering 4 divisions, namely (1) communication management, (2) communication research, (3) communication skills, and (4) communication education and training. 

Saturday Market @ Escolata Part 2 | April 27, 2013

The Saturday Market @ Escolta will once again offer their secondhand and vintage items on April 27, 2013. The first event happened here last March 9, which was organized by 98B’s Future Market and the Escolta Commercial Association (ECAI)