With 25 participating employers, more than a thousand job seekers, and 236 or 22% hired on the spot, the annual SM Group Job Fair at SM City North EDSA once again proved to be a powerful platform for connecting Filipinos to real and immediate employment opportunities.
In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls.
This year’s coastal cleanup emphasized enhanced waste segregation education to deepen understanding among volunteers and communities on proper sorting, recycling, and disposal of collected waste. It also underscored that everyday actions—from responsible waste disposal to recycling—play a critical role in protecting marine ecosystems.
The coastal cleanup activities took place across SM City La Union, SM City Urdaneta Central, SM City Tanza, SM City Daet, SM City Consolacion, SM Seaside City Cebu, and SM J Mall, bringing together communities in a shared effort to protect local coastal environments and divert waste away from the ocean.
During the cleanups, collected waste was carefully sorted and categorized, allowing participants to see firsthand the types of materials commonly found in coastal areas—from plastic packaging and beverage containers to other discarded items that threaten marine life and coastal habitats.
By focusing on waste analysis and segregation, raised awareness on the impact of improperly managed waste and encouraged Filipinos to adopt more responsible environmental practices in their daily lives.
“Protecting our coastal and marine environments requires a more proactive, end-to-end approach with the cleanups starting with education, deepening awareness, and sustaining collective action,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director for Environment and Sustainability of SM Supermalls. “By helping communities understand the importance of proper waste segregation and responsible waste management, we hope to inspire long-term behavioral change that benefits both people and the planet.”
The initiative also highlights the spirit of bayanihan, bringing together mall communities, environmental partners, and local stakeholders in a shared effort to care for the environment.
As SM Cares continues to strengthen its sustainability programs throughout the year, the public is encouraged to participate in upcoming environmental initiatives, including World Oceans Day Cleanup Drives in June, International Coastal Cleanup activities in September, and National Environmental Awareness Month initiatives in November.
Major race events at SM malls in Cebu and SM Mall of Asia bring runners together through SM Active Hub lifestyle and sports programs
SM Supermalls strengthened its position as one of the country’s premier running destinations as more than 32,000 runners filled two major race events in Cebu and SM Mall of Asia this weekend.
From large scale road races to women led running communities, SM spaces transformed into vibrant race venues where runners gathered to compete, celebrate milestones, and connect with fellow enthusiasts.
As running continues to surge across the Philippines, many runners now look for venues that offer safe routes, accessible locations, and strong community support. Across its nationwide network, SM Supermalls has become a natural hub for runners, hosting major race events while providing everyday spaces where communities can train and grow. Today, this ecosystem spans 24 malls with dedicated running paths, supports 45 active running clubs, and has mounted 55 running events to date, reinforcing SM Supermalls’ position as a leading platform for the country’s growing running community.
SM2SM RUN ENERGIZES CEBU’S RUNNING COMMUNITY
In Cebu, the SM2SM Run 2026 gathered 15,500 runners for its 14th year, marking historic highs for the event and reinforcing its place as one of the region’s biggest running events. Women made up 40% of participants, a record share that reflects the growing participation of women in the country’s running community.
The race connected two iconic landmarks, starting at SM Seaside City Cebu and finishing at SM City Cebu, turning the city into a high energy celebration of fitness and community.
The excitement extended beyond the finish line when one lucky participant won the grand raffle prize, a BYD Shark 6. The prize also reflects the growing shift toward electric mobility in the Philippines.
Across more than 90 malls nationwide, SM Supermalls has built one of the country’s largest electric vehicle charging networks, allowing guests to conveniently charge their vehicles for free during mall hours while they dine, shop, or spend time with family. Through this integrated network, SM actively promotes the shift to cleaner mobility by making EV adoption more practical, accessible, and part of everyday consumer behavior.
WOMEN’S RUN CELEBRATES STRENGTH AND COMMUNITY
Meanwhile at SM Mall of Asia, 16,500 runners joined the 2026 Filipina CEO Circle (FCC) Women’s Run PH in celebration of International Women’s Day and Women’s Month. Of the total participants, 90% were women runners, highlighting the strong and growing movement of women embracing running as a lifestyle.
Now on its third year with FCC as title sponsor and SM Supermalls as co presenter, the run continues to grow as a national platform that promotes women’s health, empowerment, and community through running.
Thousands of women ran along the scenic seaside roads of SM Mall of Asia under the theme Strength, Grace, and Honor, creating an inspiring atmosphere of encouragement and shared achievement.
SM ACTIVE HUB ANCHORS RUNNING COMMUNITIES
Supporting these growing events is SM Active Hub, the sports and wellness platform of SM Supermalls that builds active communities across its malls.
From everyday training routes to major race weekends, SM Supermalls continues to create spaces where runners can move, connect, and experience life to the max.
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