Monday, January 10, 2011

adidas Neo Bash launched

adidas introduced its newest brand to the Philippine market, the adidas NEO label, through the adidas Neo Bash. Students and adidas fans relished the night of fun, entertainment, games and a showcase of talents held at Nuvo City Lifestyle Center in Eastwood, Quezon City on December 11, 2010.

(L-R) Marcus Brillantes, Rafael Obias, Anton Rodriguez, Enrico Vasquez & Me

I was glad and surprised to see my former students at the event brimming with talents performing as a band - 2142. They were my Grade 1 students (except for 1 member) at De La Salle Zobel School in S.Y. 1999-2000. That was 11 years ago! Even if they are studying in different universities, they are still passionate about honing their craft and sharing their common interest - music. They performed songs that are in the alternative rock/pop rock genre.

2142 band is composed of 4 members: Enrico "Icco" Vasquez (vocals), Rafael "Waffles" Obias (drums), Anton Rodriguez (guitar),  and Marcus "Macu" Brilliantes (bass).

Another young student band performed songs that are rock/alternative rock.

Prizes were given away to young teens, courtesy of the event sponsors.

 adidas NEO Bash event was hosted by Gelli Victor, Andrei Felix and Andi Manzano.

 Gelli Victor

 Andrei Felix

 Andi Manzano

adidas NEO celebrated and recognized the talents of young individuals who excel at their respective fields. Among them are Tricia Gosingtian (photographer, fashion blogger, stylist, honor student), Tippy Dos Santos (TV & theater actress, singer, honor student), Sam Conception (singer, dancer), Mike Silungan (basketball player) and Jesse Mendiola (actress, commercial model, dancer, music enthusiast). Maja Salvador and Jeric Teng also attended the event. Xavier Medina, adidas Marketing Head, also presented the trophies to the awardees.

 Tricia Gosingtian

 Sam Concepcion

 Tippy Dos Santos

Jessy Mendiola
Mike Silungan

 Maja Salvador showing some dance moves

For more than 90 years, adidas has been providing every athlete the best footwear for a variety of sports discipline. In less than two decades since the brand started in the 1920’s, adidas has become the world’s leading sports shoe manufacturer and at the same time, producing sports apparel for competition and training. 

adidas Neo is the freshest sports-inspired label made accessible for the style-adapting youth. The brand has invaded the Philippine market last December 2010 and it targets the youth ages 14-19 who live an active and technological lifestyle. The styles and designs of adidas NEO perfectly fit activities of teens that find inspiration from their friends and pop culture and also those who follow trends and are sports-active. 

Andi Manzano interviewing DJ Slick Rick

 Andi Manzano interviewing Jessy Mendiola

Andre Felix & me

 me & Andi Manzano

me & Sam Concepcion

The timing couldn’t be better. adidas is the first sportswear brand to show a diversified strategic approach, targeting the young market who are conscious of price but demand value. adidas Neo offers the value and strength of leading global brand.

adidas Country Manager Nolet Puno shares, “adidas has done very well in the Philippines when it comes to sports shoe and apparel. We are confident and bullish about the retail industry in the Philippines that’s why we are very excited to launch our newest concept, which is adidas Neo."

Young individuals strutted their way on the ramp don with their fashionable adidas Neo clothing line.

A fantastic dance group from Ateneo de Manila University doing an exhibition of fired up moves:

adidas Neo Bash event was not complete without the overflowing food for guests.

The adidas Neo mono-brand store is now open in Market! Market!, The Fort, Taguig City. The adidas Neo branch will open soon in Robinson’s Galleria mall. The Philippines is the first country in South East Asia to offer the brand to its consumers.

For more information, log in to and join the adidas Philippines and the adidas NEO label fan page.  You may also visit

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