Wednesday, January 5, 2011

Avon Voices, first global online singing talent search & songwriting competition

Avon Products, Inc. launches Avon Voices, the first-ever global online singing talent search for women and songwriting competition for men and women in celebration of its 125th Anniversary.  Avon invites people from more than 60 countries, along with its 6.2 million independent sales representatives, to ignite a global movement through music.

A renowned judging panel of music industry leaders from around the world includes: Fergie, six-time Grammy award winner; legendary songwriter, Diane Warren; Natasha Bedingfield, Grammy nominated singer/songwriter; Delta Goodrem, Australian artist of the decade; Lea Salonga, Filipina singer and actress; Ivete Sangalo, Brazil’s biggest pop star; and Russian sensation, Valeriya


Highlights of the year-long program will include travel to exciting destinations for nearly 200 global contenders to receive professional coaching and Avon makeovers, and record performance videos.  The goal of the Talent Search is to find two talented singers – one an Avon Representative – who may have the opportunity to record a professionally produced album.  

Diane Warren

“For 125 years, Avon has empowered women to find their own unique voices as they work to make their dreams come true.  We are thrilled to now give women the opportunity to share their voice, their song and their story through this unprecedented global talent search. Avon Voices will celebrate Avon’s heritage and our future, as we raise women up through beauty, inspiration and song," noted Andrea Jung, CEO and Chairman of Avon Products, Inc

 Natasha Bedingfield

The program’s official website - – is live, and open for registration.  There are three ways to engage as a member of the Avon Voices global community:

•    Sing: Women are invited to participate in the online Singing Talent Search by choosing a song from the website and uploading a submission video through February 13, 2011 at
•    Vote: Everyone can be a talent scout and recruit all of the talented people they know, watch videos, and vote for their favorite Avon Voices contenders to help decide the outcome. From April through October 2011, the search will be narrowed down four times by a combination of online public voting and judges’ scores. (Official Round One voting begins April 22, 2011).
•    WriteWomen and men may enter the Songwriting Competition. Write an original song that inspires or shares hope and optimism with the world. Simply submit a digital file and lyric sheet at (May 20, 2011 - July 1, 2011).

Lea Salonga

Global Music Industry Leaders
Avon Voices has gathered an unprecedented array of music artists from around the world to support this movement. Joining Fergie, Ms. Warren, Ms. Bedingfield, Ms. Goodrem, Ms. Salonga, Ms. Sangalo, and Valeriya on the judging panel will be: Sheila E., breakthrough, Grammy-nominated female percussionist; David Pack, Grammy award-winning singer/composer and music producer; and Maia, Colombian singing star.  Additional global judges will be announced in the coming weeks.

David Pack

“I’m so fortunate to be living my dreams through music.  I know so many women dream of having their voices be heard – now they can,” says Fergie.  “Avon Voices will give women everywhere the chance to share their beautiful voices with the world.” 

Delta Goodrem

Currently, many other music and entertainment celebrities have joined forces in support of Avon Voices at a national and regional level in every corner of the globe.  Local consumer and promotional events will be taking place throughout the year, especially during the Talent Search submission period.  Avon Voices is also featured in over 40 million Avon brochures being distributed globally.

Ivete Sangalo

Music to Download
Avon Voices is about more than providing a showcase for undiscovered talent.  Throughout the year, music will be available for digital download in select countries, with a percentage of proceeds supporting the Avon Foundation for Women’s global campaign to end violence against women and girls. To date, Avon global philanthropy has raised and awarded more than $30 million directed to domestic and gender violence awareness, education, direct services and prevention programs.


In support of Avon’s Global Campaign, Ms. Warren will be releasing her single Until U Love U, recorded by Valeriya and produced by David Pack. The digital download will be available for purchase in certain participating countries in January 2011.

Sheila E.

At the conclusion of the program, Ms. Warren will also be providing an anthem to be recorded by up to 10 global finalists alongside many of Avon Voices celebrity judges, with proceeds going to Avon global philanthropy.  The anthem will debut live at the Avon Foundation for Women Annual Gala, scheduled for Fall 2011 in New York City. 


Avon Voices is being produced in partnership with, and powered by, Intero, a company committed to connecting, artists, brands and communities with meaningful content delivered through live events and online channels.

To learn more about Avon Voices, go to or follow on Facebook ( and Twitter (

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