Wednesday, October 17, 2018

I AM Cardboard Philippines partners with Ayala Museum for its second VR diorama on Philippine History

Tech startup I AM Cardboard Philippines (IAC PH) recently launched another virtual reality diorama in partnership with Ayala Museum titled “Emergence of the Filipino Nation” that features iconic Philippine heroes Emilio Aguinaldo and Andres Bonifacio in a 10-minute, fully-immersive 360º virtual reality experience.

The live-action diorama leverages innovative technology, combining it with great storytelling and rigorous historical research to deliver a historical recreation of key moments in the lives of Aguinaldo and Bonifacio, which includes four major events that led to the country’s independence -- the Cry of Pugad Lawin, the Tejeros Convention, the Trial of Andres Bonifacio at Maragondon, and the Declaration of Philippine Independence in Kawit, Cavite. It was helmed by Cannes award-winning director, Marco Biemann and was produced by IAC PH for the Ayala Museum. The diorama can be viewed using a pair of Virtual Reality goggles provided by IAC PH at the venue.

“Using VR as a tool to innovate the museum experience can entice the younger generation of Filipinos to learn more about our history. Telling a story using high-quality 360º video and virtual reality technology revolutionizes the interaction between the museum visitor and the content. With this innovation, we are letting them view history from a first-person perspective, making them feel that they’ve actually travelled to the past,” I AM Cardboard Philippines CEO Ibba Bernardo shared.

Emergence of the Filipino Nation is the second VR content made by IAC for Ayala Museum, and comes after diorama series The Future of History, which dramatized Jose Rizal’s execution in Bagumbayan when it was launched in 2017. The Future of History recently clinched a Silver Boomerang for Visual and Audio Excellence under the Digital Craft category during the 2018 Boomerang Awards.

Awarded by the Internet and Mobile Marketing Association of the Philippines (IMAPP) since 2008, the Boomerang is given to advertisers and agencies who excel in digital marketing and content creation.

“We are really honored to receive this Silver Boomerang award. As we retold the history using Virtual Reality, we’re also able to make history with Ayala Museum using this innovative approach to make the museum experience more immersive and engaging,” said Bernardo.

Making virtual reality-based learning accessible to as many people as possible is IAC PH’s goal in the Philippines. By partnering with the Ayala Museum, IAC PH has successfully revolutionized the Philippine museum experience and made it more delightful and interactive for Filipinos.

The Diorama Virtual Reality Experience: Emergence of the Filipino Nation can be viewed at the Ayala Museum starting 25 September 2018. Admission fees apply.

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