Saturday, March 10, 2018

ASUS Philippines launches its newest compact and lightweight Premium Notebooks – ASUS X407 and X507

ASUS Philippines formally announced its newest addition to its robust notebook line-up – the X407 and X507, a pair of compact and lightweight laptops designed for daily computing and entertainment. The ASUS team introduced these new laptops through its Asus 360 showcase event at SM Megamall Fashion Hall last March 5.

They’re powered by up to a 7th Generation Intel® Core™ i7 processor and NVIDIA® GeForce® MX110 discrete graphics, and feature a dual-storage design with a 1TB HDD and pairable with an M.2 SSD. The X407 and X507 have a super thin NanoEdge display with a slim bezel for an immersive viewing experience.

Both feature a fingerprint sensor for quick and easy logins with Windows Hello. Despite its large display, X507 is extremely portable, with an overall weight of just 1.68kg. The 14" version, ASUS X407, weighs just 1.42kg.

The ASUS X407 and X507 is a perfect device for people who are looking for a notebook that offers great performance, portability, premium design without hurting your wallet.

Laptops with Amazing Features
Both X407 and X507 are designed for daily computing and entertainment. These Windows 10 laptops also support new and exciting Windows features including Cortana with voice recognition, allowing the user to wake the device from sleep mode simply by saying the “Hey, Cortana” command. For maximum convenience and compatibility, X507 includes a USB 3.1 Gen 1 Type-A port, two USB 2.0 ports, an HDMI port and a microSD card reader, as well as 2x2 802.11ac Wi-Fi and Bluetooth® 4.2, despite coming in an ultrathin form factor.

Both laptops support fast charging, requiring only 49 minutes to charge a near-flat battery to 60%. In addition, ASUS SuperBattery technology ensures a 3X-longer battery lifespan compared to traditional laptop batteries.

George Su gives opening remarks at the Asus 360 Community Launch

NanoEdge display for immersive Full HD visuals
X407 and X507 feature a Full HD NanoEdge display with a slim bezel for an immersive viewing experience. The narrow bezel design provides a larger screen area, while 178° wide-view technology enables viewing from extreme angles without any color shift, making it perfect for sharing content with friends and colleagues. For a 15.6” laptop, X507 is extremely compact and portable — with a thin 21.9mm profile and an overall weight of just 1.68kg. Meanwhile, the 14” X407 weighs just 1.42kg. They are available in a choice of Star Grey or Icicle Gold finishes.

Moreover, with a thin 7.1mm bezel and 73.8% screen-to-body ratio, the NanoEdge display on X407 provides you with more screen area for more immersive viewing.

Built-in Fingerprint Sensor
Despite being entry-level laptops, X407 and X507 both have a built-in fingerprint sensor for quick and easy logins with Windows Hello. With each fingerprint being unique, it’s a more secure way of ensuring user profiles and data stay safe. A 360° recognition function ensures accurate scanning, even if the user’s hand is wet.

 Asus 360 Community Launch

Exclusive ASUS software and Technologies
X407 and X507 feature a Tru2Life Video makes any video look amazing. Through intelligent algorithms, it optimizes the sharpness and contrast of every pixel in every frame by 150% to produce incredibly vivid and realistic visuals; while Splendid display technology optimizes imagery to provide richer, deeper and more accurate colors.

X407 and X507 feature exclusive software and technologies including ASUS Tru2Life Video, ASUS Splendid and ASUS SonicMaster-enhanced audio. SonicMaster audio technology — co-developed by the ASUS Golden Ear team — delivers the most incredible sound ever heard on a laptop, thanks to its innovative combination of hardware and software.

“Our goal this year is to bring closer a premium entry-level product that offers both productivity and entertainment to our Filipino consumers. At ASUS, we bring forward the best devices to complement a lifestyle that is performance driven, stylish with a kick of premium look yet very affordable,” shares Joey Nocom, ASUS Philippines Country Product Manager.

Holding true to our promise of bringing the incredible to Filipinos, the latest ASUS X407 and X507 offers amazing performance, unbounded visuals and premium design on a very compact notebook that you can bring anywhere, anytime,” Nocom concludes.

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