Sunday, August 14, 2016

Sprite launches 'Diskarte Like A King' campaign with new LeBron’s Mix

Coca-Cola brings to the Philippines Sprite LeBron’s Mix, the first-ever, limited edition King James drink so you can have the NBA superstar’s diskarte in you.

Launched last July 26 at the Green Sun Hotel in Makati, Sprite now offers the new LeBron’s Mix – a combination of the crisp, refreshing lemon-lime taste of Sprite with the delicious twist of natural cherry and orange flavors. It comes in an eye-catching bold red packaging with LeBron’s initials and his iconic crown, which symbolizes his legendary nickname ‘King James.’
Coca-Cola Philippines Integrated Marketing Communications Director Jesus Ferreira

The relationship of Sprite with LeBron began in 2003 before the NBA player started his first professional game. A strong innovator of street culture all over the world, Sprite followed the NBA Finals MVP’s 13-year journey, collaborating with the player for new innovations to offer to the fans.

Winning in product innovation with Sprite LeBron’s Mix! Coca-Cola FEMSA Phils. VisMin Commercial Director Manrique Cerdas; Coca-Cola FEMSA Marketing Director Juan Pablo Rodriguez; Coca-Cola FEMSA Franchise Director Carlos Alfredo Gonzales, Coca-Cola FEMSA National Key Accounts Director Patricia Gamboa; Coca-Cola Philippines Strategic Planning Director Steve Bonz; Coca-Cola Philippines Commercial Director Bruce Burnett, Coca-Cola Philippines Vice-President for Marketing Stephan Czypionka and Coca-Cola Philippines President & General Manager Diego Granizo

Coca-Cola Philippines President & General Manager Diego Granizo

“Sprite is deeply rooted in its intense refreshment. Drinking an ice-cold Sprite clears your mind and helps you make your diskarte. In addition, the brand has always been grounded in the country’s street culture – and there is no better way to bring street culture to life here in the Philippines that with the sport that everyone loves, basketball,” says Stephan Czypionka, Vice President for Marketing of Coca-Cola Philippines.

Coca-Cola Philippines Vice-President for Marketing Stephan Czypionka

During the launch, media guests, Coca-Cola partners and some sports personalities such as basketball players Jeron Teng, LA Revilla and Karl Kramer were the firsts to experience this whole new level of diskarte as they got to tag along in playing basketball inspired games like the Doble Diskarte and Spot your Diskarte Shot where they were able to win prizes. Others got to take home Sprite premium and limited edition items, as well. Familiar faces from the sports field added more energy as PBA courtside reporter Mara Aquino and UAAP sports commentator Boom Gonzalez hosted the event.

The beverage combines the refreshing taste of traditional Sprite with a splash of cherry and orange flavors. The flavor formulation and product name were co-developed with James to truly reflect his style and taste preferences. The limited edition flavor was actually launched first in Atlanta, USA on March 19, 2014.

Diskarte Like A King with Sprite LeBron’s Mix

As Sprite continues to be a highly popular favorite among basketball players and fans, its legacy takes another step higher as NBA star player James LeBron extends his partnership with the brand. 

Feel like a king or queen and diskarte like one with the new Sprite LeBron’s Mix.


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