Monday, December 20, 2010

Launch of Athena, Milk for Women

Unilab Nutritionals launched Athena, the country’s first and only milk brand that understands women. The launch introduced Athena’s triad of benefits, a first in the Philippines, which  was held on November 26, 2010 in the Grand Ballroom of New World Renaissance Hotel. This event was hosted by Bianca Valero.

 Beautrition for the modern-day Filipina
Athena is the only milk that understands modern-day Filipino women and helps them win their daily battles. Athena promises more benefits than any other skimmed milk brand in the Philippines by offering Beautrition – a combination of beauty and nutrition that gives women a triad of benefits to help them win their everyday battles:
1.  Beautiful Skin. Athena provides anti-oxidants (Vitamin A, E & Zinc) to help women’s skin become healthier and more beautiful.

2.  Strong Bones. Athena is high in calcium to help strengthen women’s bones.

3.  Slim Figure. Athena is low in fat to help women maintain a slimmer figure.
Athena Woman
Bianca Araneta-Elizalde was introduced as Athena’s endorser for the way she has been able to successfully manage the different aspects of her life. Amid her various roles as model, TV host, entrepreneur, environmentalist and philanthropist, she still has time to be hands-on mother to two children and a caring wife to Juan Elizalde. She believes that Athena is the milk that perfectly complements her lifestyle. 

Three Women of Influence
Bianca Valero also introduced three brand influencers that represent, through the active lives they lead, Athena’s triad of benefits: Lia Cruz who embodied strength through her career as a TV host, Sandra Seifert who embodied body as an active health buff, and Rissa Mananquil who embodied beauty through her successful international modeling career and fashion icon status. Each of them shared about how they were able to successfully manage their busy schedules while still finding time to do the things they love to do.

“Women were looking for a milk product that provides not only health benefits but beauty benefits as well,” said Unilab Nutritionals Division Head, Brenda Miranda. “Athena with Beautrition answers that need and we’re proud to have launched the first and only milk in the Philippines that truly understands women.”

Athena is available in leading supermarkets, groceries and drugstores nationwide.

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