Wednesday, December 15, 2010

Ariel Experts vs. 100 Challenge

Is it really difficult to tell which clothes are new or old? The Ariel Experts vs. 100 Challenge proves that even experts can get confused between what’s new and what’s old when it’s washed with Ariel.

The exciting challenge was participated by clothing experts like Metropole Laundry and Dry Cleaners, Inc. and Bench against 100 guests in answering questions on fashion, laundry and in trying to identify the difference between a new shirt and an old one stained and washed 10 times with Ariel. Questions were quite difficult and confusing because all choices could be the correct answer. This event was  held at Teatrino in Promenade, Greenhills Shopping Center and hosted by Mo Twister.

At the registration, guests must choose which white polo is old and just washed with Ariel Oxybleach. I really had difficulty. You can't really tell which is which because both look alike. I was dumbfounded!

Salen Trillanes (far left), Me (far right)
Ariel Oxybleach
Even the two clothing experts had a hard time figuring it out because Ariel Oxybleach has a unique oxybleach system that removes tough stains so well (even without scrubbing with a bar and brush!) that it can give clothes the care it needs to keep looking like new.

Danish Rahman, Ariel Country Marketing Manager

“With Ariel, our focus has always been to provide the latest detergent technology to moms to give them the perfect clean that they’ve always wanted,” said Ariel Country Marketing Manager, Danish Rahman. “Ariel actually has a unique oxybleach system that consists of a bleach activator which decolorizes and removes the stain in the wash, plus photo-bleach, which is activated by sunlight during drying to provide additional bleaching effects and even enzymes that care for your clothes as it prevents ‘himulmol’. Through this advanced technology that removes stains really well, Ariel is able to keep your clothes looking like new.” 

 Voice over & stage manager

 Not only the white polos that look exactly the same but these 2 male models also look alike

The event also served as the launch of the partnership between three clothing experts - Ariel, Metropole and Bench. Both Bench and Metropole agreed that Ariel Oxybleach is superior to other detergents in keeping clothes looking new.

 The finalists who qualified for the final round

Mo Twister & Patrick Tan of Bench
“Being an Ariel user myself. I can say that Ariel’s oxybleach formula is indeed efficient in taking away stains. Another thing is with Ariel, you just soak your laundry without scrubbing too much – that way, your clothes will be kept looking like new,” said Patrick Tan, Senior Store Operations Manager of Bench.

Metropole has actually been using Ariel since 2003, as it was evaluated (and continues to be) the best detergent to remove stains, as well as caring for apparel items.

Mo Twister & Adrian Asis of Metropole

“For the last seven years Ariel has been determined to be superior, against other detergents available in the market, in stain removal while at the same time maintaining the “like New” appearance of apparel items,” declared Adrian Asis, Metropole Vice President for Marketing. Asis further explains, “Most detergents were tested to work on white colored items but had the negative effect of fading colored items. Ariel was tested to be the detergent with the best balance of maintaining white colored items while also gentle enough to minimize fading on dark colored items.”

Laundry Tips from Experts
Aside from using Ariel, Bench and Metropole offered some tips to help people keep their clothes looking like new. “It is very important to follow wash care and ironing instructions – for example, some fabrics are delicate so they should only be handwashed and not ironed,” says Tan.

The ushers and friends from theater

 Thespians of Philippine Stagers Foundation

Metropole, on the other hand, advises its customers to wash their clothes as soon as possible. “Leaving clothes unattended after they have been worn, allows for stains to set and the fabric to weaken resulting to color fading. Perspiration is acidic in nature and exposure to acidic elements is the major cause of fabric degradation,” reminds Asis.

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