Friday, June 11, 2010

adidas Originals Street Party celebrates individuality

adidas Originals welcomes everyone to the neighborhood to come out and play on the street where originality lives. Its Street Party campaign is a call to action, an invitation to reclaim the street in a celebration of the raw spirit of creativity and Originality! As a shout out to this, adidas Originals threw a massive Street Party at Venice Piazza Mall Open Park in Mckinley Hill in Taguig City on May 7, 2010.

A lot of people wore their adidas clothing. I wore my adidas shoes. Great music started at around 6pm and continued till the wee hours at 2am. Food & drinks were overflowing: barbecues, hotdogs, ice cream, pop corn, fish balls, squid balls, kikiams, beers, iced tea, mineral water, etc.

Friends from the media

The adidas Originals Street Party in Manila celebrated the roots of authenticity and Originality at its core—the streets, the very place where Originality comes to life as artists, athletes, musicians, and creative innovators are inspired to create. It was a night of playing on the streets in the truest sense: Marching with Star Wars Troopers, dancing to beatboxers, doodling with painters, and cheering on skate crew performances in a massive street-level party. What’s more, amazing party loot, including an Adidas Originals x Sennheiser DJ Headphones, 60 Years Diamond Studded Superstars, Limited Edition DMC Autographed Superstars, and 10-inch, limited-edition adidas Originals Trexi Toy, were awarded to lucky revelers. 

2 artists drew images on a black felt paper using colored chalks

Exhibition of skills using a bicycle or roller blade

The hosts of the party with the adidas van behind them

Henna tattoo & face paint booth

adidas fans can have their adidas items customized with their names on it

 Joe Alimagno & Me. Joe, a 4th year graduating student from DLSU, covered the event for Status Magazine. He was my student in Art when he was in Grade 5 in DLS-Zobel School.

Dance numbers

A parade of the Star Wars Troopers

Having fun with blogger friends

Fireworks display

This sense of play continues in the adidas Originals theme throughout 2010 as adidas highlights collections that reflect what makes adidas Originals truly unique: a diverse mix of styles and stories, collaborations and creativity. From football lifestyle products that herald the 2010 FIFA World Cup™ to fine Japanese streetwear design in the OT-Tech range, from iconic collaborations with French grafitti artist Fafi, cinema icon Star Wars, and cool ride Vespa to customizable product lines styled and restyled by you, the creative innovator, adidas celebrates true Originality. 

Media friends holding their own 2010 FIFA World Cup stuffed toy or the Star Wars toy model

Friends from the media

 A proud owner of a gold adidas bag

The registration girls


Congratulations adidas for a successful street party! It was a blast! Looking forward to another great one next time.

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