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Friday, April 22, 2011

adidas holds ALL24, an epic 24-hour celebration of passion

* click the image for larger view *

After launching the milestone global brand campaign dubbed as “adidas is all in,” adidas is holding this summer an epic 24 hour-long celebration of sport, street, and style. Registration is now open for interested participants and adidas aficionados. (Registration details at the botttom)

ALL24 is part of adidas’ latest groundbreaking campaign, which celebrates the all-embracing passion for the love of the game and sports. As an athlete, an artiste, and even as a supporter—ALL24 has been organized as a platform to encourage people to celebrate their passion in sport, art, music, dance and fashion.

Last year on May 7, adidas held the successful Originals Street Party celebrating individuality held at Venice Piazza Mall in McKinley Hill, Taguig City.

Daniel Matsunaga is All In for adidas (Football)

Taking place in six cities across the region including Thailand, Malaysia, Indonesia, Vietnam, Singapore and the Philippines, ALL24 will be held at the hippest youth hub in the metro, Eastwood City in Libis, Quezon City on May 14-15, 2011 from 10pm to 10pm.

Popular DJs will be spinning their unique brand of hip-hop, house, and electro beats to keep the energy pumped up. Top athletes, football stars, professional runners and skateboarders, graffiti artist groups, famous dance crews and celebrity dancers, and the movers and shakers of the fashion industry will be showcasing their love and support for adidas round the clock. It will be all-in showcase of talents.

Ketchup Eusebio is All In for adidas (Skateboarding)

adidas is encouraging all interested individuals to participate in the various activities. Everyone will surely have fun in the fusion of sports, music, and fashion in this one of a kind event - whether your passion is basketball, football, running, skateboarding, graffiti, dance or fashion.  The adidas ALL24 event is designed to showcase the brand’s distinctive presence across different sports, cultures and lifestyles.

Matteo Guidicelli is All In for adidas (Running)

Sports categories
  • During the 24-hour event, individuals interested in basketball can participate in free-throw and 3-point shootouts, while groups of 3 can join the 3-on-3 competition, with the longest surviving team winning the top prize. 
  • For football, players can engage in the 5-on-5 competition—again,  with the longest surviving team taking the top prize. 
  • Runners will get their adrenaline pumping for a one-of-a-kind relay race.

 Egg Fiasco is All In for adidas (Graffiti Art)
Street categories
  • Skateboarders of all skill levels are encouraged to come down and celebrate their love of the sport. Skateboarders will need to exhibit their best tricks and stunts in order to be number one. 
  • In celebration of street style, graffiti artists are called on to register and create on-the-spot masterpieces in designated areas. 
  • Dancers get the opportunity to show off their skills whether with their crew in the street dance challenge or on their own in the B-boy/B-girl battle.

Maja Salvador is All In for adidas (Dance)

Style category
  • Up-and-coming fashion designers are encouraged to participate in a fashion design competition to display their creativity around the theme of “Passion: The Things that Excite You the Most.” Incorporating the iconic adidas 3-stripes, each piece should celebrate individuality, whether it’s casual contemporary, street sleek or spory chic. The competition will be judged by a panel of well-known industry players and the top creations will make their way to the catwalk on the finale.

adidas All In Commercial

How To Join
Interested participants can log on to www.adidasall24.com. Competitions are open to 14-25 year-old participants. A screening process will be conducted and a minimal joining fee of P240 is required per participant. Competition winners will take home adidas products and cash as prizes.

Participants and even supporters at the actual event automatically have a chance to win adidas products, limited edition ALL24 memorabilia, and other amazing freebies.

For supporters and spectators, get 2 tickets for every purchase of adidas products worth P2,400 from April 8 to May 15, 2011. adidas will also hold a special 24% discount on any purchase from May 13-15. Visit select stores of adidas, adidas Neo, Olympic World, Planet Sports, Proline, RUNNR, Sportshouse, Sports Central, The Athlete's Foot, Toby's, and Urban Athletics nationwide.

For more information about the different competitions, event schedules, and to register for any of the events, visit www.adidasall24.com and http://www.facebook.com/adidasPhilippines.

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