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Monday, May 31, 2010

Only Beautiful Hair from the New Best-Ever Sunsilk Completes My Fashion Statement


Hair brings one's self-image into focus; it is vanity's proving ground.  
Hair is terribly personal, a tangle of mysterious prejudices.  
~ Shana Alexander ~

Hair speaks. Yes, hair speaks a language only the head can understand. Martin Luther says that "the hair is the richest ornament of women." I must say that the hair is also an important design for men as our looks and the clothes we wear. It is a challenge for all men to fix our hair everyday whenever we go out. I like fixing my hair with hair gel daily because I am not comfortable when my hair looks ugly and in disarray. But there's nothing that beats hair gel, cream, mousse or wax, than the shampoo we choose to enjoy every time we take a shower.


My barber and hair stylist would tell me that the thing that I apply on my hair makes my hair really dry. I am very meticulous in choosing the right shampoo for my hair. I really do. I have tried  so many brands but the others make my hair very dry and thus lack the moisture my hair needs. One test that I have discovered to know if a shampoo brand meets a high standard in hair care is when you can use the shampoo everyday without losing the moisture and the softness. Definitely, the shampoo must also be rich in bubbles, smooth when applied on the hair and very pleasing to our olfactory sense. Other brands are only good to use within the first week, but it can already make our hair very dry, heavy and sticky in the weeks that follow.

(from left) Rita Hazan, Teddy Charles, Yuko Yamashita, 
Jamal Hamadi, Ouidad, Thomas Taw & Dr. Francesca Fusco

The new Best-Ever Sunsilk Co-Creations is the answer to our hair problems and needs. It has brilliant formulations co-created with the 7 of the world's best hair experts. Sunsilk brings to us 7 shampoo creations for our individual hair needs: Smooth and Manageable (co-created by Yuko Yamashita of Japan), Strong and Long (co-created by Teddy Charles of Paris), Damage Repair (co-created by Thomas Taw of London), Straight and Sway (co-created by Teddy Charles of Paris), Soft and Smooth (co-created by Thomas Taw of London), Anti-Dandruff (co-created by Dr. Francesca Fusco of New York), and Hair Fall Solution (co-created by Dr. Francesca Fusco of New York).

The other 3 hair experts (who co-created the other Sunsilk products but are only available in other countries) are: Rita Hazan (New York), Jamal Hammadi (California) and Ouidad (New York). 

Hair Damage Expert Tom Taw for Sunsilk Co-creations


I first tried using Sunsilk for Damage Hair (orange bottle) because I would always commute by tricycle, jeepney, bus, train and taxi and it's not that easy to maintain a well-managed hair after all the moving and transferring from one transportation to another. The scorching heat of the sun is another enemy of our beautiful hair when we wipe our sweat endlessly and without equanimity and grace. My hair is also exposed to the sun when  I do marathon runs and other sports. It is just appropriate to use the right shampoo to protect it from damage. Sunsilk for Damage Hair is the right solution to battle against the threat of dryness, stickiness and ruining my hair. Because this shampoo is enriched with Olive Serum Nutri Complex that gently cleanses while reconstructing beneath the hair surface and filling damaged cracks deep inside - layer by layer, strand by strand. I felt the ultimate softness as I rinse my hair with water.


Tom Taw gives great tips for Dry Hair

Sunsilk has really gone a long way since it was first launched in the United Kingdom in 1954, and became Unilever's leading international shampoo brand. Then the product expanded its market and made available in 18 countries worldwide in 1959. Over the past decades since its inception, Sunsilk has never failed us and is always there to help us in taking good care of our hair by introducing their latest innovations.


I envy other men who know how to take good care of their hair and know how to style it. I am still lucky though that my hair is very healthy but cannot be fooled by other shampoos that can't satisfy my discriminating taste and needs for hair care. Oftentimes our hair loses its shape and diminishes its character when not treated or taken care of. According to Alan Fletcher, "Style amplifies content with personality and at its best  has panache and a confidence in expression." The way we style our hair must also couple it with our personality and the way we carry ourselves.

The new Best-Ever Sunsilk Co-creations is what we really need for our hair. What more can we ask for? Try it to believe. Daniel Dennett asserts that, "A person can be conscious without thinking anything. But a person simply cannot be conscious without feeling." That is why we need to be conscious with our hair and the shampoo we use everyday. I shampoo, therefore I am.

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