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Friday, February 14, 2020

Fruitas signs up Manila Mayor Isko Moreno as the new endorser


Leading food and beverage kiosk operator, Fruitas Holdings, Inc. (FHI), listed on the Philippine Stock Exchange under the symbol FRUIT, has engaged Hon. Francisco “Isko Moreno” Domagoso, mayor of Manila, as its newest endorser. 


“The honorable mayor and Fruitas share a lot of common values, including love for country and innovation. From his humble beginnings, he initially made waves in the entertainment industry before transforming himself into a public servant,” FHI President and Chief Executive Officer, Mr. Lester Yu, said. 

Fruitas adds to its slate of endorsers, which includes Sarah Geronimo, Asia’s Popstar Royalty. Her endearing connection with Filipinos and a wider global audience, has recently been confirmed by her hit song, “Tala,” going viral.


Fruitas has established leadership in fruit shakes, coconut-based beverages, lemonades and meat-filled pastries, offered in kiosks in the Philippines and has recently completed a number of acquisitions, including Sabroso Lechon, Heat Stroke Grill, The Tofu Store, and Kuxina. It is targeting to grow its network to 2,000 stores by 2023.
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Fruitas Holdings Inc., listed in the Philippine Stock Exchange under the symbol FRUIT, is the leading group in the food kiosk industry in the Philippines. From a single Fruitas stall opened in 2002, the group ended 2019 with 1,068 stores across the country and over 20 brands in its portfolio, which includes well-loved food concepts Fruitas Fresh from Babot’s Farm, Buko Loco, Buko ni Fruitas, De Original Jamaican Pattie, Johnn Lemon, Juice Avenue, Black Pearl, Friends Fries, The Mango Farm, 7,107 Halo Halo Islands, Shou La Mien Hand Pulled Noodles, and Sabroso Lechon.  For more information, visit: http://fruitasholdings.com/.

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