Friday, April 15, 2011

EMC & CCP launch Nationwide Digitization Project of CCP Materials

EMC Corporation (NYSE:EMC), the world leader in information infrastructure solutions, and the Cultural Center of the Philippines (CCP) launched a nationwide digitization project last March 2, 2011 held at CCP, Manila. This project aims to convert and integrate CCP’s entire audio-visual collection of Philippine arts and culture into digital and emergent forms so that these can be more accessible to more researchers and writers today and beyond.

 Dr. Raul M. Sunico, CCP President, gave his opening remarks

This is a great major step in the preservation of our culture and heritage so that it can reach to a wider audience. The digitization project will involve storing, preserving, managing and making accessible on EMC information infrastructure systems CCP Library’s vast collection of national, cultural and historical materials which currently consists approximately 40,000 hours of audio, 30,000 hours of tapes from its film archive, 6,500 photos, 28,000 photographic slides and at least 56,000 manuscripts of literary works. Part of its program is to also digitally capture 1,500 art and 1,500 historical pieces for future content migration.

Casette, betamax & VHS tapes need to be digitized because the film ribbons won’t last that long. Very old photographs and old printed documents and musical compositions become brittle as decades go by. Converting them to digital formats make them last for a lifetime.

David Webster (President of EMC in South East Asia, Australia and New Zealand)

“Poetry, film, music, visual art and expressions of humanity are all part of a country’s national, cultural and historical heritage and, yet, many of these critical documents and cultural artifacts are at risk of disappearing without the right information infrastructure systems. EMC recognizes and supports the protection of such important heritage of the Philippines for the enjoyment and appreciation of future generations of Filipinos,” says David Webster, President of EMC in South East Asia, Australia and New Zealand.

Ronnie Latinazo, Country Manager of EMC Philippines

EMC has been closely collaborating with the CCP team and providing the necessary EMC products and technologies, including training support, in doing the project. EMC started its business operation in the Philippines in the past 10 years.
Ms. Irene Rada & Nikki Dionisio, hosts of the event

 Dr. Raul Sunico serenaded us with some piano classics

“EMC’s collaboration with CCP is a natural fit with our core business and expertise around storing, protecting and managing critical digital information assets,” says Ronnie Latinazo, Country Manager of EMC Philippines. Doing this huge project is both challenging and rewarding for EMC in creating a virtual and interactive environment to make Philippine arts & culture available and accessible to everyone.

A tour at the CCP Library

The Cultural Center of the Philippines was established by the late President Ferdinand Marcos in 1969 through Executive Order No. 30 to promote, appreciate and preserve Filipino arts and culture. Over the years, the documentation of cultural performances and growing repository of materials from different art forms were accumulated to provide entertainment and make educational materials accessible to the public.

 Lino O. Brocka Collection

Audio-Visual Section & the Photocopying Area

A collection of donated books

“We commend EMC’s generosity and dedication as a responsible corporate citizen. CCP is honored to be a beneficiary of this digital preservation initiative. It shows EMC's spirit and vision of making technology a vital tool in building a better Philippines and outstanding Filipinos. This partnership will benefit not only this generation but the youth of the future as well,” said Dr. Raul Sunico, President, Cultural Center of the Philippines.

Open forum time

A pact of commitment

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