Tuesday, April 6, 2010

Adidas Philippine Range releases limited-edition second collection

adidas, the global sportswear brand, releases its second collection of track tops, shirts, and bags under the much-coveted Philippine Range.  

The latest collection, now available in stores, features two classic color combinations: black and gold & silver and white. Most striking in the new design is the creative rendition of the Philippine map, whose 7,107 islands are represented by over 70 adidas footwear. “The second collection is inspired by the different shoes of adidas,” says Pam So-Suarez, head of go-to-market, adidas Philippines. “When you wear the adidas Philippine Range, you wear a whole nation. This is what we want to express in the new design.”   

Apart from the map emblazoned on the back of track tops and T-shirts, the new design celebrates nationhood by injecting iconography from the Philippine flag. Each item in the collection features a radiant sun rising behind the word “Philippines” and three tiny stars dotting each letter “i.” Of course, no adidas apparel or accessory is complete without its iconic three-stripes, which run down the sleeves of the track tops and T-shirts and diagonally across the messenger-style bags. Part of the training range of the adidas sports performance line, the Philippine Range is meant for street style and active play. 


Proclaiming their love for the country, celebrities, sport stars, and personalities sport the newest, limited-edition apparel from the Philippine Range. “It’s an awesome feeling [to wear the Philippine Range]. I’ve always been pro-Filipino even when I was a little kid. I like representing that attitude and swagger. It’s like being a katipunero!” shares Yael Yuzon, lead singer of Sponge Cola.

A warrior on the basketball court, Chris Tiu is proud of his heritage. “Knowing that I belong to a group of very warm and wonderful people, makes me proud to be a Filipino. Our achievements and distinct talents, which are being recognized globally, also makes me happy to be Pinoy,” says Chris. 

Radio DJ Sam YG agrees with this, pointing out the Filipino’s strengths. “I guess its inborn talent. I remember that line in ‘Noypi’ by Bamboo. May agimat ang dugo ko. That line is so powerful. I am a Filipino! I am a person with so much power, talent, and ability,” the host shares. “All I need is a break for people to see what I have. It’s just a matter of grabbing that spotlight.” 

…Or being as sunny as a smile, which, for TV host Lia Cruz, sets the Filipino apart from everyone else. “Once you’re in the country, you see everything that makes us special. You see that were the warmest, friendliest people that you’ll come across,” she says.  “We’re so resilient, living in a country that faces adversity time and time again. We still manage to get through smiling, singing, and laughing while were at it.” 

Others celebrities who show their love for the country through the second line of the adidas Philippine Range include actors John Lloyd Cruz, Iza Calzado, Maja Salvador, and Karylle, basketball stars Enrico Villanueva, Wesley Gonzales, and coach Ryan Gregorio, radio jocks Tony Toni and Gelli Victor, TV host Drei Felix, and local band Sponge Cola.  

The adidas Philippine Range is available at adidas stores nationwide. For more information, join the adidas Philippines fan page in Facebook.

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