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Friday, October 22, 2010

The All-New Ford Fiesta Launch


Ford's globally popular small car, the all-new Ford Fiesta has arrived in the Philippine market in October 2010, which was also introduced in other ASEAN markets like Australia, New Zealand and South Africa. Filipinos will be able to choose between a sleek and stylish Ford Fiesta four-door sedan and a bold and sexy five-door hatchback in a total of six variants and eight sophisticated colors, all designed for a new generation of drivers with a taste for fun and freedom.


This Ford Fiesta event was held at One Esplanade in SM Mall of Asia Complex, Pasay City on August 16, 2010.

The all-new Ford Fiesta boasts of being irresistibly stylish with Ford’s state-of-the-art kinetic design. Surprising and distinctive from every angle, the two models are loaded with technologically savvy features and an engaging interior with never-before seen advancements in its category.

 Cool White

Available in two fuel-efficient I4 engines in either a 1.4L or 1.6L, it promises a powertrain and driving dynamics balanced for an altogether fun driving. Being the first in the industry, the Fiesta series also possesses Ford's innovative new best-in-class six-speed, dual-clutch automatic PowerShift transmission.

Highlight Silver

“The arrival of the Ford Fiesta in the Philippines marks yet another milestone for us as we reveal the first product under One Ford in the Philippines and focus on  delivering great products, building a strong business, and contributing to a better world," says Randy Krieger, Ford Group Philippines President. “We launch the vehicle that will change the way our customer see and feel the Ford difference. With its irresistibly stylish design, first-in-class technological features and drive quality, extensive levels of safety and enduring value, the Ford Fiesta is testament to our commitment to offer only the best.”

Icy Blue

The debut of the newest Ford global compact car follows a whirlwind series of introductions that started in Europe just over a year ago and has spread all over the world. Since its introduction, more than 1 million Fiestas have been sold globally.

 Sparkling Gold

In the Philippine market, the introduction of the Fiesta began last June 2010 with the launch of a revolutionary digital campaign - ConnectWithFiesta. Ford Group Philippines orchestrated the introduction of the Ford Fiesta in the digital world with the launch three online portals developed to engage a wider market of online users and fans, connecting them with the global Ford Fiesta phenomena: ConnectWithFiesta.com, Ford.com.ph and Ford Fiesta Philippines on Facebook.

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