MICHELIN Primacy SUV tires deliver safety and confidence

(L-R) Bibendum, The Michelin Man; Michael Nunag, Chief Representative of Michelin Philippines; Martial Lafont, PCLT Marketing Director for Michelin East Asia and Oceania; Pierre Azemat, Product Marketing Manager for Michelin East Asia and Oceania; Chiara Architta, Consumer Experience Manager for Michelin East Asia and Oceania; Caroline del Rosario, Marketing Communications Manager for Michelin Philippines

The new MICHELIN PRIMACY SUV tire delivers confidence and tranquility to drive your family safely even in the most unpredictable driving conditions.

Most SUV (Sport Utility Vehicle) drivers choose their vehicle’s safety features carefully – considering ABS, airbags, and traction control. But more often than not, they underestimate the vital role that tires play. As the only contact with the road, good tires are a driver’s first guarantee of a safe and comfortable ride.

Beyond the Blue Lights: Crime Scene Cleanup

Photo courtesy of How Stuff Works

When it comes to a crime scene, you never quite know what you’re going to get. When you’re dealing with the unknown, you’ve got to use extreme precaution, because let’s face it – this is no ordinary cleanup job, and you can’t approach it the same way you would, say, your kitchen sink. 

MICHELIN advocates Fill Up with Air Safety Campaign in the Philippines

Michelin underscored its Road Safety advocacy with the launch of its Fill Up with Air (FUWA) Safety Campaign on Friday November 21, 2014 at S&R Alabang Open Parking Lot along Alabang-Zapote Road in Alabang, Muntinlupa.

All S&R members/customers were invited in an inspection tent setup onsite for their vehicles’ tire pressure checked and adjusted for free. The Michelin tire experts also provided more tire safety advice to the participants and an assessment of the tires’ condition.