Monday, December 28, 2015

SM Bears of Joy advocacy project

SM Cares, the corporate social responsibility arm of SM Prime, gives a chance those less fortunate to receive their own special gifts with their “Bears of Joy” project.

Not everyone is lucky enough to have the resources to purchase extra luxuries like little gifts. But with just a simple purchase of a stuffed bear worth Php 200 at any SM branch, SM Cares will give one also to the children of their chosen beneficiary, giving them a chance to feel that warmth of the season with just a small gesture.


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