Sunday, September 14, 2014

Stance's new sock collection features NBA Star Dwayne Wade's designs

Many regard socks as just a simple part of a casual outfit. But socks can actually be a style statement as well, adding a hint of spunk into your look. Because of continuously innovating sock designs for comfort and style, Stance came out with an eye-catching selection of new designs mostly drawn from the brand's collaboration with different fashion risk takers.

Top view of the launch venue

The brand has lined up a series of launches. The third installment of NBA Champion Dwayne Wade's latest designs for Stance (Fall 2014) was launched at the Shangri-la Mall Atrium (new building) on August 26, 2014. Invited guests which included members of the media, bloggers, style influencers, athletes, VIPs, and celebrities were treated to a cocktail event that showcased Stance's exciting new collections that will be exclusively distributed in Sneak Peek stores.

Stance's Wade Collection: 3rd Installment 
Stance, the leaders in the sock market and innovators in the category, continue to redefine the way we think of socks. The fresh collection showcases 28 styles of casual, gentlemen and for the first time, kids socks, designed and developed by Wade himself. Showcasing an eclectic range of vibrant styles, inspired by both his own irreverent lens on fashion as well as a reflection of his Miami lifestyle, the third collection will be soon be available to future style icons of all ages via Champs stores and select retailers nationwide.

With all eyes on him this season as one of the NBA’s leading men, D.Wade will continue to be recognized off the court as one of the best-dressed players off the court. Working with Stance on this collection, D.Wade was truly able to continue to combine his impeccable sense of fashion, individual style, and passion for design—with inspiration from his personal life experiences—to develop another unique collection that captures his distinctive style and personality.

In collaboration with Calyann Barnett, Creative Director of Brand Wade, Wade has developed an assemblage of uniquely personal designs—showcasing strong sublimation stories and vivid, bright colors in each of the collections.

Glorified off court as a style risk taker, Dwayne Wade makes for a perfect style collaborator with Stance. His capsule collection features 12 styles that serve as a reflection of Wade's own style influences. 

Stance's International Sales Manager Tyler Cannon especially flew in Manila to meet with everyone and to better introduce them to the brand.

Dwayne Wade's Designs
Definitely eye catching, Stance's line of high socks befits the taste of more style conscious individuals who make use of their everyday looks to express their individuality. The brand has long been favored by style risk takers all over the globe - who are open to pushing the boundaries of style with pieces that aren't the norm.

As such, the brand aims to redefine the way people look at socks, and wants people to start dressing from the feet up. Rather than just seeing it as a typical undergarment, Stance wants people to see it as a statement accessory and eventually, an integral piece within the local fashion scene.

Stance Socks are available at the following SneakPeek Stores located in Eastwood, Shangrila Mall, Ronac Center, Ayala Cebu, & Blue Bay, Pasay.

The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Stance in the Philippines.

The giant Stance logo surrounded by the socks on exhibit

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