Saturday, August 2, 2014

FUN WITH PHILIP premieres in August 2014 on GMA News TV

Lifestyle is simply a life lived in style. Philip Abadicio wants to make sure that we all have fun while living our different lifestyles in his latest TV show, Fun with Philip, on GMA News TV (Channel 11 in Metro Manila) every Saturday and Sunday from 3:00 to 3:30 p.m. starting this August 2014.

The show was launched at Tambayan sa Kanto, a cozy restaurant located at the ground floor of the Podium Mall in Pasig City. The resto features sumptuous and exotic Filipino cuisines.

After finishing college in U.P.Diliman, Philip and his pals setup Wild Life, a clothing store catering to cool high school and college kids. They used the heartthrobs and sweethearts of the top schools and this marketing strategy gave them sales beyond their expectations. The lifestyle editor of the Manila Times took notice of Wild Life and invited Philip to be a contributor.

The initial half page that he had to fill up would eventually be extended into 2 pages with various lifestyle news—food, fashion, parties, beautiful people, travel. The job opened doors and several lifestyle experiences for Philip. 

Philip also interacted closely with the PR’s and publicity industry. He learned how PR is done effectively and opened RPA & Communicate, a PR agency specializing in lifestyle and society clients. 

In the age of reality TV, lifestyle is no longer just for the rich and those who can afford it. “I’ve always maintained that lifestyle should not just be aspirational but more importantly, it should inspire people to live their lives in style, no matter what circumstance you are in,” he explains.

After 2 seasons each of It’s More Fun with Philip and Philip Lifestyle Guy, the objective of making sure lifestyle is understood and appreciated by a wider audience has been started. In the latest offering, Fun with Philip, the agenda to help and entertain is pushed even further. Chosen letter senders will experience the food, beauty treatments, fitness regimen, etc. that are featured on the show. There are contests that viewers can join to win awesome prizes. 

Philip will be joined by his 2 co-hosts: actress and commercial model Valeen Montenegro who will be cover the Fashion & Beauty segments, while fitness coach Bryan Lopez Santos who will share his knowledge about Health & Fitness.

Fun with Philip is a show made for lifestylers. As they say on the show, “mga Kapusong Lifestylers, we will give you the surprises for you to win the prizes!” There is also segment called Kwentuhang Kumot, where Philip interviews a celebrity under the sheets as he or she reveals untold secrets. 

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