Fujifilm Philippines supports Healthcare System Enhancement with Advanced Portable X-Ray System to end TB

Handover of FUJIFILM’s ultraportable FDR Xair to DOH. In photo from L-R: Masahiro Uehara, President of FUJIFILM Philippines Inc.; Teiichi Goto, President, Representative Director and Chief Executive Officer of FUJIFILM Holdings Corporation; Makati City Mayor Abby Binay; and Haruto Iwata, Managing Director of FUJIFILM Asia Pacific Pte. Ltd.

 

Fujifilm Philippines, the global leader in imaging and healthcare technology, has reaffirmed its commitment to supporting the Philippines’ healthcare system, particularly in the fight against tuberculosis (TB).

Recent data from the World Health Organization (WHO) for 2024 reveals that the Philippines remains among the top five countries responsible for more than half of the global TB cases. The Philippines is also listed among the 10 nations with a "high burden" of TB incidence, highlighting the urgent need for enhanced detection and treatment strategies.

In response to this critical healthcare hurdle, Fujifilm Philippines is reinforcing its efforts to end TB by bringing advanced technology that supports early detection and diagnosis in the country. The company has introduced the FDR X- Air, a portable X-ray system that plays a vital role in TB screening by enabling healthcare professionals to conduct rapid and accurate diagnostics in diverse and often challenging environments.

Fujifilm’s strong commitment to supporting the Philippines’ fight against TB is expressed through their donation of cutting-edge X-ray systems. In the turnover to DOH, held at the Official Residence of the Ambassador of Japan on December 3, Fujifilm Global President and CEO Teiichi Goto expressed his support for the Philippine government’s efforts in addressing public health concerns, stating:

“At Fujifilm, we recognize that timely and accurate diagnosis is essential in saving lives. Unfortunately, many people in remote or resource-limited areas lack access to essential diagnostic tools like X-ray. Through the FDR X-Air, known for imaging accuracy and portability, Fujifilm aims to help address gaps in healthcare access and to enhance diagnostic capabilities throughout the Philippines. The technological advancements that come with the FDR X-air help clinicians deliver more precise and timely diagnoses, leading to better treatment decisions and improved patient outcomes.”

Mr. Goto went on to emphasize that early diagnosis is key to beating tuberculosis, among other diseases, and how Fujifilm is dedicated to enabling healthcare professionals with the tools they need to diagnose and treat this disease promptly.

The FDR X-Air is particularly engineered with portability – it is currently the lightest among registered portable X-ray equipment, compact design, and high image quality, making it an essential tool for improving TB screening efforts even in remote, underserved communities where access to healthcare infrastructure is limited. Its ease of use in rural areas where traditional, large-scale diagnostic equipment may not be feasible ensures that more Filipinos, especially those in hard-to-reach regions, can be screened and treated early.

Fujifilm's initiative is part of the company's broader corporate social responsibility (CSR) efforts aimed at enhancing healthcare systems and supporting the government’s goal of reducing the TB burden in the country. By equipping healthcare facilities and professionals with state-of-the-art tools like the FDR X-Air, Fujifilm is playing a pivotal role in improving the accessibility, speed, and accuracy of medical diagnoses, ultimately contributing to better health outcomes for the Filipino people.

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End Polio Run 2024 at Filinvest City, Alabang | October 20, 2024

The Rotary Club of Paranaque East, Rotary Club of Ashan, and RSRJ Event Management will be holding the End Polio Run which is happening at Filinvest City, Alabang on October 20, 2024.

Rotary has been working to eradicate polio for more than 35 years now. The goal of getting rid of this disease is closer than ever.

Let’s run not only for our health but for the kids that we need to protect.

Have you seen the newest trending ad?

This latest Maja Salvador hair commercial is making its rounds online as netizens can’t get enough of how simple and funny it is. In “dogshow humor,” Maja is seen confidently combing her hand through her long and shiny hair, talking about Keratin Plus, the brand she’s now endorsing. Known for repeating herself in gay tonality and lingo, it’s apparent that Maja is the ultimate peg of this commercial before they even filmed it.

Century Tuna unveils Top 36 Finalists vying for Superbods 2024 Best You Ever

Century Tuna Superbods 2024 Finalists

Century Tuna, the Philippines' leading tuna brand, finally unveiled the highly anticipated Top 18 male and female Finalists for Century Tuna Superbods 2024 Best You Ever who have inspiring stories to share as they strive for the healthiest and fittest versions of themselves with Century Tuna.

Launched in 2006, Century Tuna Superbods celebrates individuals who have embarked on remarkable journeys of physical transformation, personal growth, and a commitment to healthy living. Now in its 9th season, Century Tuna Superbods has become an iconic national fitness challenge and movement that motivates Filipinos to adopt a healthy and active lifestyle.

After a rigorous evaluation process including online and onsite auditions, the finalists were selected from hundreds of hopeful applicants, each with a unique and inspiring story to share. The finalists were announced at the recently held Century Tuna Superbods Final Callback Event at Ayala Malls Market! Market! in Taguig City.

 

Century Tuna Superbods Top 18 Male Finalists

The Top 18 finalists for the male category are Nikko Nackaerts, Tony de Oteyza, Angel Mallari, Jerico Ejercito, Jether Palomo, Kris Guevarra, John Jenric Saldivar, Michael Ver Comaling, Jose Vicente Sobrevilla, Patrick Patawaran, John Paulo Dela Cruz, Carlo Adorador, Aaron Davis, Jeff Ong, Enzo Bonoan, Derick Hibaler, Naia Ching, and Joshua David Spider Webb.

 

Century Tuna Superbods Top 16 Female Finalists

Meanwhile, the finalists for the female category are Monique de los Santos, Mariah Nicole Valdez, Justine Felizarta, Brooke Barredo, Lea Macapagal, Hazel Ortiz, Morena Carlos, Chrystel Mae Correos, Jasmin Ariola, Julia Sucgang-Bonoan, Nælah Alshorbaji, Clare Dacanay, Jessica Marasigan, Miaow Ayesa, Keylyn Trajano and Teodora Marie Reiss.

Completing the Top 18 female Superbods are Imelda Schweighart and Inka Magnaye who were announced as the two online wildcard contenders who were automatically named as Finalists.

The esteemed panel of judges evaluated the finalists' journeys including Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Mr. Greg Banzon, Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Division Mr. Carlo Endaya, Marketing Manager of Century Tuna and Vita Coco Ms. Bea Ballesca-Martinez, Multi-awarded Actress and Miss International 2016 Kylie Verzosa, and Century Tuna Superbods 2022 Grand Winners Kirk Bondad and Christelle Abello who shared their expertise and insights throughout the competition.

The finalists were evaluated through a walk-off to showcase their physiques, charisma, and stage presence and a question-and-answer portion to demonstrate their ability to share their fitness advocacies and wits.

“This year, Century Tuna Superbods does what it does best - bringing out the best in individuals. The ‘Best You Ever’ campaign is truly a game-changer in how we define healthy living in today's times, as portrayed by every passionate heart that accepted this year's challenge. Congratulations to our Top 18 male and female finalists who have shown what becoming their best selves truly means and how different it can be for everyone's journey. We are excited to know more about your journey and watch you inspire others,” said Mr. Carlo Endaya.

The Century Tuna Superbods Final Callback Event was hosted by Robi Domingo with special performances by Sheena Belarmino and Klarisse De Guzman.

Century Tuna Superbods embraced the "Best You Ever" campaign this year, promoting self-love and holistic self-improvement beyond physical transformation. The theme encouraged participants to become the best versions of themselves, led by its celebrity Superbod ambassador, Kathryn Bernardo.

Be on the look out for the finals night of Century Tuna Superbods 2024 Best You Ever Campaign in July and witness the glorious moment of naming this year’s #CenturyTunaSuperbodsBestYouEver winners.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at  https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Rainbow of Revival Presents: Shades of Healing Run at Liwasang Ulalim | May 12, 2024

Brisels Liver2Hold holds the second season of Rainbow of Revival Presents: Shades of Healing, a color fun run to be held at the Liwasang Ulalim, CCP Complex in Manila on May 12, 2024 (Sunday). Embrace a meaningful adventure and make a real difference in the lives of Baby Gavin and Baby Briel, our courageous little warriors battling biliary atresia. Your participation and support can provide them with life-saving liver transplant surgeries they urgently need to thrive.

"Ribbons of Love: Cancer Run" at Liwasang Ulalim, CCP Complex / February 11, 2024

The Philippine College of Surgeons Cancer Commission (PCS CanCom) is a leading multisectoral, multidisciplinary and multi-stakeholder organization actively influencing the advancement of quality cancer care and setting the highest standards for better health outcomes in the Philippines through highly specialized capacity building and development, dynamic and groundbreaking collaborations and popularization of relevant scientific researches. 

NOVUHAIR supports Alopecia Philippines with "Victorious" online event

September 2020 marks the seven (7) fruitful years of collaboration between NOVUHAIR®, the leading hair loss treatment in the country and THE ALOPECIA PHILIPPINES, a group founded in 2012 by singer and songwriter Abby Asistio.

“VICTORIOUS, Rising Above Alopecia and the Pandemic Together” is this year’s official online gathering theme LIVE at When In Manila’s Facebook page on Saturday, September 26, 2020 (3pm to 8pm). Everyone is invited to witness this momentous event.

7 easy Workout Routines you can do at home

Image: The Wall Street Journal

Working out at home has become more popular with gym and fitness centers remaining closed due to the COVID-19 pandemic. With many online fitness tutorials to help you stay fit at home, achieving that dream body is now easier.

But if you are a beginner in doing workouts, you need to consider easy routines that will pave the way for you to lose the extra pounds, develop your strength, and be more active and healthy. Here are easy and fun workout routines you can do at home.

Go for the Perfect 10: FREE workout sessions on Facebook Live

The Fit Filipino Movement (FitFil) led by Health & Fitness VIP Coaches Jim & Toni Saret and co-presented by NOVUHAIR®, nature’s answer to hair loss,wish to invite you, your family and loved ones to join a 20-day Facebook Live FREE workout session designed for all beginners and active fitness buffs starting June 22, 2020 (Monday) at 4pm.

Dangers of sitting and staying idle too long

The COVID-19 Pandemic brought the world to a standstill, where every nation needed to use all possible measures, like physical distancing and work-from-home, to protect people’s lives from the virus.

If you have a desk job and currently working from home sitting behind a desk and facing a computer or laptop, then there isn’t really much of a difference in your situation other than being in the comfort of your own home.

Medicard launches the Supremo Obstacle Challenge | March 16-May 31, 2020

Medicard, a leading health and maintenance organization in the country, enjoins the public to live a healthier and active lifestyle through the Medicard Supremo Obstacle Challenge. This first and one-of-a kind activity will gather both beginners and fitness enthusiasts who want to start their way to a healthier and fitter lifestyle.

The Medicard Supremo Obstacle Challenge will kick-off with a conditioning program for the first two weeks beginning March 16 and end on May 31 at the Glorietta Activity Center. The activity is open to all individuals who want to start living a healthier and fitter lifestyle by conquering a series of obstacle course challenges.

Before participants can join the culminating event, they must first pass a two-week conditioning program from March 16 to 27 at Eton Centris in Quezon City, from April 20 to May 1 at Festival Mall in Alabang, and from May 5 to May 15 at Ayala Triangle in Makati. The conditioning program will run every Mondays, Wednesdays, and Fridays from 6pm to 8pm. Participants who complete the two-week conditioning program will qualify for the Supremo Obstacle Challenge culminating event on May 31.

The top three male and top three female participants from both the beginners and advanced categories will compete in the culminating event. Only 36 participants will be selected for this.

“We are excited to launch the first ever Medicard Supremo Obstacle Challenge. This is part of our advocacy to enjoin Filipinos to live a healthier and fitter lifestyle,” said Dr. Nicky Montoya, MediCard President. “This activity brings together as well, coaches from Affiliate Alliance. Their expertise will ensure that those who participate will push themselves to be the best that they could physically be.”

Unlike other aerobic and exercise activities, Supremo Obstacle Challenge combines several workout routines that are meant to test the agility, flexibility, balance, cardiology, dexterity, endurance of each participant through a combination of cardio, running and rope exercises, Crossfit workouts through the use of dumbbells, and short but high intensity exercises. 

Moreover, professional coaches closely monitor and supervise the progress of the participants and make an evaluation of their readiness before they are profiles either as a beginner or an advanced athlete. The coaches also develop workout programs that are suited to the participants of both categories.

The Affiliate Alliance is a network of CrossFit-affiliated boxes all over the country. It was established just last 2015 with the goal of promoting CrossFit as well as promoting overall fitness. Coach Jason Monteverde is the head coach of Affiliate Alliance.

Aside from Coach Monteverde, the group counts in its ranks several of the country’s recognized fitness experts such as Andrea Arcega, former head coach of Spartan Race Philippines, Mark Lamson, one of the elite athletes in the country, Cilyn Abella, a four-year coach at the Complete Fitness in Ortigas and Asian Development Bank’s corporate coach, Nolan Collado, a physical therapist, CrossFit coach and former trainer at Planet Infinity Gym, Raymond Manual, another CrossFit trainer with a background in calisthenics and gymnastics, and Vlad Salum, also a CrossFit trainer and weightlifter.

“We would like to enjoin the public start living a healthier, more active and fitter lifestyle by signing up for the MediCard Supremo Obstacle Challenge. We owe it to ourselves and our loved ones.” Montoya added.

Medicard is the first health and maintenance organization founded and managed by doctors. Over the years, it has provided the most comprehensive and innovative health care programs and fitness activities that help people achieve a healthier life.

For more information on how to join, please visit www.medicardlifestyle.com.

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Fruitas signs up Manila Mayor Isko Moreno as the new endorser

Leading food and beverage kiosk operator, Fruitas Holdings, Inc. (FHI), listed on the Philippine Stock Exchange under the symbol FRUIT, has engaged Hon. Francisco “Isko Moreno” Domagoso, mayor of Manila, as its newest endorser. 

9th AmCham ScholaRUN - Eat and Run | March 1, 2020

The American Chamber (AmCham) Foundation Philippines holds the 9th AmCham ScholaRUN - Eat and Run 2020 to be held on March 1, 2020 at Central Park of SM by the Bay, SM Mall of Asia in Pasay City.

Slimmers World's Mr. & Ms. Great Bodies 2019: 28 Official Candidates

Taking inspiration from the Lost City of Atlantis, Slimmers World International holds the most anticipated search for the Mr. & Ms. Great Bodies 2019 to be held on September 3, 2019 at the Newport Performing Arts Theater in Resorts World Manila.

Ateneo brings back Big Blue Run on March 24, 2019

The Ateneo Athletics Program, in cooperation with Trackstar Sport and RSRJ Events Management, is bringing back the campus’ very own and eagerly awaited BIG BLUE RUN, which is happening on March 24, 2019 at Ateneo de Manila University Blue Oval.

Sharp Philippines holds #Run4EveryJUAN at Filinvest, Alabang | March 17, 2019

Sharp Philippines holds the first-ever Sharp Run for Every Juan happening at Filinvest, Alabang on March 17, 2019. We list down everything you need to know about this year’s biggest pre-summer fun run event.

St. Jude Catholic School holds Festival Run at CCP Complex | March 10, 2019

The Philippines doesn’t just offer world-class travel destinations, but very unique and various festivals as well. In fact, traditionally, we are known to be Capital of the World’s Festivities! Now, you don’t have to book a trip to enjoy what’s proudly Pinoy. Come and join us this upcoming Festival Run on March 10, 2019 at Liwasang Ulalim, CCP Complex. It’s more fun in the Philippines!

FedRun 2019 at SM By The Bay | February 17, 2019

Aim for a great run this 2019 and jumpstart the year of the earth pig healthy and kickin’!

Run with us at the FedRun 2019 this February 17 at SM by the Bay! The event was launched in celebration of Federation of Filipino-Chinese Alumni Associations Incorporated (FFCAAI) 10th Founding Anniversary and Chinese New Year, and in cooperation with Chinoy TV and race director, AffineateaRaces.com.

Singles Run 2019 at CCP Complex | February 10, 2019

Throughout all these years, Valentine’s Day has become the special day for love and warmth. Couples happily sending romance to each other, placing the world in full heat and delightful energy - hence February is the most beautiful month of the year.

7th 7-Eleven Run at Filinvest, Alabang | February 3, 2019

Get your running gear ready as 7-Eleven officially launches the seventh year of the 7-Eleven Run Series!

Happening simultaneously in Luzon, Visayas, and Mindanao on February 3, 2019, 7-Eleven Run 2019 promises to be an exciting event for both professional and recreational runners. The race was first held simultaneously in 3 locations across the country last 2018, with over 25,000 runners participating. This year promises to be even bigger, better, and more exciting. Runners can expect to see new race categories, a chance to compete in an international Asian marathon, and even have the opportunity to win P500,000 cash.