Colt 45 embraces a new trend that fosters a kind of brotherhood among friends and drinkers with its new campaign “Sanib Pwersa” (literally means "Combined Forces") or “brewed for brotherhood” as it re-introduces the beer brand to the country.
To Colt 45, Sanib Pwersa means more to Filipinos than just a simple hand gesture among friends. It represents sincerity and loyalty among the people who deserve to be called their “bros” or “brads,” a privilege that is earned and proved over time.
