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Tuesday, April 17, 2018

Everyday is Playday this Summer at SM Supermalls


Everyday is Playday is having a huge comeback last April 13, 2018 as SM City North Edsa, along with 17 other malls, celebrate all play, all fun, all day for kids and the whole family. 

Over the next few months, more than twenty global brands will be launching their latest toy collections at SM City North Edsa. Likewise, more than 60 characters and brands such as Spongebob, Shimmer and Shine, Beyblade, Hasbro Gaming, and Shopkings, will tour all the 18 malls in a series of exciting shows and meet-and-greet sessions.


This year’s campaign is set to be much bigger and stronger with their growing partnership with Sony Playstation, that will bring more fun and exciting technology in our days of play, Fujifilm Instax, which will capture the best and fun memories from kids to kids at heart

Boosting excitement in the malls, SM Supermalls brings cashless payments to all its mall events starting this April through two of the biggest digital wallet service providers in the country - PayMaya Philippines of the PLDT Group and GCASH of Globe Telecom.

On its second year, SM's "Everyday is Playday" is even bigger and more exciting with new toy launches, character meet and greets, and the integration of fun technology in favorite playtime activities. Plus, SM Shoppers can now enjoy 30% cashback with a maximum of P500 when they make purchases with PayMaya or GCASH at the event - in partnership with Toy Kingdom and The SM Store.


Kicking off the campaign is the launch of new Shimmer and Shine toy collection at the Block Atrium at SM City North Edsa on May 5–6. This top rating Nickelodeon show is about a twin genies-in-training who grants wishes to their human  friend Leah. It highlights the importance of teamwork, resilience, and overcoming obstacles. This is a show that our little girls will surely wouldn’t want to miss.

90’s kids will enjoy the huge comeback of Beyblade on August 31–September 2 at the Annex Activity Area at SM City North Edsa. It is known in Japan as Explosive Shoot Beyblade, a Japanese manga series, written and illustrated by Takao Aoki, to promote sales of this spinning tops called “Beyblades”.

(L-R) Bernie Mamonluk (Senior Assistant Vice-President for Marketing at Toy Kingdom), Anthony Thomas (Mynt Chief Executive Officer), Jonjon San Agustin (Senior Vice-President for Marketing at SM Supermalls), TJ Cuenca (Senior Assistant Vice-President for Marketing at SM Supermalls), and Joc Lapid-Clarino (Assistant Vice President for Operations, SM City North Edsa)

The whole family will definitely love the Hasbro Gaming which will have activation at SM City Fairview, SM City Novaliches, Sm City San Jose Del Monte, SM City East Ortigas, SM City Bicutan, and SM City BF Paranaque from April to October this year. Hasbro engages families and friends through toys and games. In this upcoming leg, we are set to create our very first life-sized versions of gaming toys including Monoply, Jenga, Pie Face, Connect and Twister.

Kids who love combining entertainment and education will surely get excited for Nutty Scientist which will have roadshow all around SM Metro Manila malls. They create fun, spectacular, interactive activities and uses educational techniques in the form of shows or workshops for kids. Children will be active participants on the hands-on activities they offer tat will be led by professionals.

Also this year, with the help of SM Cares, Everyday is Playday will be bringing up DSWD partner charities and organizations including SOS Children’s Village Philippines to our series of shows and events. Watch out for more exciting toy launches and events this year. Everyday is Playday at SM Supermalls! #EverythingsHereAtSM

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