Wednesday, March 7, 2018

Celebrate colors with ColorGram by Davies at SM North Edsa

SM City North Edsa and Davies present a world where you not only see but also experience the power of color in new, exciting ways at their two installations of color display. 

Colors have an incredible power beyond the ability to beautify our surroundings, colors have the power to trigger memories and stir emotions. Color inspire our creativity and our expressions. Color communicate personal and universal meanings and represent a spectrum of personalities and identities. Open yourself to a new dimension and discover universe of color like you’ve never seen before.

Celebrate and share your colorful encounters through photos. Set your mind free and get creative – this world of colors is yours to enjoy.

The features of ColorGram:

Shades of Gram
From colored walls, floors, art blocks, patterned corners and 4 uniquely beautiful rooms, this is Instagram paradise for your social media accounts.

Ball of color
They have three brand new giant ball pits and they have sure that these will just make your feed explode. Check them at the Annex, 4th floor.

Color Craze
Follow the QR codes and find out more about ColorGram or get a chance to win prizes! You can also find four mood rooms at the event area.

What color are you?
What does your favorite color say about you? There are so many colors in the world as there are personalities – sitting in a spectrum of hot and cold, relaxed and intense, joyful and calm. In this room, we explore how the worlds of color and psychology intersect. Within this room. let the colors speak to you.

Use the QR codes to know more about the psychology of color and how you can apply them in your home with Davies Megacryl Semi-glass.

Larger Than Life

Inspired by music video of OK Go. Davies presents a colorful world that’s larger than life. Step in. A world of pastel fun awaits. Pastel colors are desaturated, mellow colors that play very well with other colors – giving us a soothing, friendly impression. The pastel trend in 1980’s when individually and experimentation was at its prime. Today, pastels are coming back to trend, as a way for young people to express their personalities through fashion.

In home and interior design, pastel colors remain a staple for creating comforting, welcoming spaces with just the right amount of character. Let your fun side shine with the pastel colors of Davies Megacryl.

Space Warp
How does color help form our perception of the physical world we live in? Explore and learn space perception in this room. Open the world of illusion and try not to trip. Watch your step! What you will see are simply three different color tones, set as faces of an isometric cube sequence – a simple device, and yet when used to full effect could trick the eyes, and therefore the mind. We perceive spaces around us using visual cues, enabling us to create an awareness of where our body is in relation to our surroundings. Each color tone used in this room corresponds to height, width, and depth cues – creating an illusion of 3D space in our mind.

Expand and transform your home and work spaces without worry with Davies Biofresh+ premium interior paint.

It’s A Material World

Enter a world inspired by contemporary installation art and open yourself to the challenge of finding your own create voice in this industrialized world. In this industrialized age, art is the synthesis of creativity and modernity. Contemporary art is no longer limited to paintings and sculptures or defined by style, but by an attitude that challenges norms and accepted traditions. Contemporary artist provoke thought and explore concepts through transformative use of materials – chalenging our ideas of form and functions, creating new spaces, experiences, and worldviews.

Balance functionality and imagination in your home with the vibrant colors of Davies Roofshield and Davies Sun and Rain.

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