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Monday, November 17, 2014

CBTL reminds us to give back with The Giving Journal 2015


The Coffee Bean & Tea Leaf Reminds You to OVERFLOW and Give Back with its 2015 Giving Journal

Since first opening its doors in the Philippines, The Coffee Bean & Tea Leaf has made community building and giving back critically important components of its company philosophy. The Coffee Bean & Tea Leaf prides itself in building connections through the company’s commitment to engage its loyal and discriminating Customers in an authentic and meaningful way.   


The Giving Journal
Every year, in the months leading up to Christmas, The Coffee Bean & Tea Leaf (CBTL) releases its coveted Giving Journal around a holiday campaign benefiting the Real Life Foundation, and every year, the company makes it a goal to create something better than the last, constantly evolving the journal to share the company’s passion for GIVING, SHARING, and COMMUNITY. 

For 2015, the theme of the Giving Journal is to provide the inspiration to create OVERFLOWS in one’s life.  CBTL desires for all of us to thrive and live in abundance when it comes to developing personal fulfillment & growth, strong relationships, and a joyful spirituality.  To give to others, one must first have something to give, and the Giving Journal empowers us to become the best versions of ourselves.

The essence of OVERFLOW is captured in a poem highlighted in the Journal:

I choose to grow each day
To be purposeful at work and play
And throughout life’s highs and lows
I choose a life that overflows

I choose to take steps forward
To make sure each day is fully explored
And whether I meet with joys or sorrows
I choose a life that overflows

I know that no diligence is wasted
That little by little goes far when added
I know that goodness echoes
So I choose a life that overflows

Someday I’ll look back
At my well-traveled track
I’ll beam because my heart knows
I chose a life that overflows


The Real LIFE Foundation
The Coffee Bean & Tea Leaf brings the spirit of the Giving Journal to life through partnerships with various social organizations and championing volunteerism through their Customers and Team Members. The company has raised more than P10M for a number of advocacies since 2008, but more importantly, has been able to create much needed awareness for truly worthy endeavors like Habitat for Humanity and Real LIFE Foundation.

Through LIFE scholarships, poor but deserving scholars are given the material and financial assistance they need to finish their high school and college degrees. The scholarships are supplemented by LIFE coaching, where mentors help equip scholars with the values and skills they will need to succeed in the real world.  These scholar-graduates become living examples of what the program stands for: Leadership, Integrity, Faith, and Excellence. Since its humble beginnings, the Real LIFE Foundation has financially assisted more than 1,000 scholars and produced over 200 university graduates.


Quite simply, what The Coffee Bean & Tea Leaf® wants to do is inspire its community to follow their passions, nourish and grow their talents, never stop learning, and foster more meaningful relationships. “The concept is very simple—it’s about reminding people that they can make a huge difference in their own and other people’s lives by growing to become the best version of themselves—to realize that their lives are brimming with opportunities to share and then prompt them to give back,” says Walden Chu, CEO of The Coffee Bean & Tea Leaf® in the Philippines.  “As we all look forward to 2015, it is my sincere prayer that the Giving Journal can help all of us brew our best year, and that we will always be moved to love, give and serve.” 


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