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Monday, August 11, 2014

Eddie Bauer brand launch at SM Aura Premier


Eddie Bauer, an  active lifestyle brand expanding its reach globally, has launched the brand at SM Aura Premier mall in the Philippines through a special media preview held last July 21, 2014. This is the brand's second invasion in Southeast Asia after Japan. 

Some VIPs, celebrities, media personalities, and bloggers graced the occassion to experience a wondrous celebration of adventure and heritage. Inspired by the brand’s rich and longstanding heritage, the event highlighted the Eddie Bauer history and its contribution to the world of outdoor adventure. 



Starting off with its humble beginnings, the guests took a trip down memory lane as Eddie Bauer installed a pop-up museum/gallery to showcase the brand’s milestones, signature collections, and artifacts. Afterwards, a fashion show was held to reveal the brand’s latest collection. 

In the Philippines, Eddie Bauer's franchise is being handled by Primer Group of Companies that is engaged in the retail and distribution of the world’s top consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle.


Background
Founded in 1920 by a Pacific Northwest outdoorsman by the name of Eddie Bauer, the brand is known for patenting the first-ever quilted down jacket and has since been renowned for patenting numerous other designs that even the United States Army adopted. 

From then on, Eddie Bauer has built its heritage around innovative outdoor products and eventually expanded to include a range of premium-quality clothing, accessories, and gear for men and women that complement today’s modern outdoor lifestyle. 

Today, Eddie Bauer remains steadfast in its dedication to provide for outdoor athletes and sports-minded individuals and at the same time manages to hybridize technical innovation with that of a casual sportswear aesthetic. 


As a result, Eddie Bauer has transcended its market to include not only the athletic bunch but also individuals with a mere penchant for the outdoor lifestyle as well as those who are always on the go but nonetheless value functionality and style. 


With approximately 370 stores throughout the US and Canada, Eddie Bauer has recognized the need to expand its reach as the outdoor sports community continuously grow in Southeast Asia. 


Outdoor Adventure Wear
Innovation, quality, and a strong passion for the outdoors, Eddie Bauer puts in a significant amount of effort to ensure exceptional quality to each of its products. Divided into three categories namely, First Ascent - Guide built, Guide trusted; Travex – Made for trek & travel; Outdoor – Inspired by adventure, Eddie Bauer offers a full range of styles that elevate the performance and complement the casual wardrobe of an outdoor adventurer. 


From classic outerwear and the legendary down jackets, to casual denim, polo shirts and khakis, Eddie Bauer is a go to brand for stylish casual outdoor wear.

Whether you’re adept with outdoor sports or simply prefer premium quality and comfortable apparel and accessories, Eddie Bauer can surely complement your lifestyle as it produces innovative yet modern outdoor essentials. Those who aspire to ascribe to the active yet casual cool lifestyle of outdoor adventurers may find a middle ground with Eddie Bauer’s range of casual outdoor pieces that are stylish as they are functional and innovative. 


Store Branches in the Philippines
Check out the Eddie Bauer products in Eddie Bauer SM Aura Premier (2/L), Eddie Bauer SM Megamall (3/L Mega Fashion Hall), R.O.X. Bonifacio High Street, R.O.X. Ayala Cebu, R.O.X. Camp John Hay Baguio and R.O.X. Centrio Cagayan De Oro.


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