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Friday, July 5, 2013

Columbia Sportswear introduces the Omni-Freeze Zero technology


Columbia Sportswear, a premiere outdoor brand, is on a mission to showcase the latest in outdoor sportswear design. Introducing, the Omni-Freeze Zero technology— another ground breaking creation from the same company that have consistently delivered innovative, comfortable and relative products that all adventure seekers have come to depend on.


If you are into physical activities, there is no doubt you are prone to excessive sweating. Columbia understands this and so they have come up with yet another product that will leverage potential limitations and optimize your performance.  Now, being hot and sweaty need not be a hindrance to anybody anymore. You can stay active, and even exceed your own level of physical competence with this latest product offering from Columbia Sportswear, the Omni-Freeze Zero.

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Don't just take my word for it. You should see it to believe. Instead of treating sweat as a nuisance, Columbia looked at things in a different perspective. Now, sweat is seen as a renewable source. The Omni-Freeze Zero technology acts by accelerating the wicking process to keep the wearer dry, and then it recycles the sweat gathered to lower the fabric’s temperature. Seems impossible?

 Columbia Sportswear: Omni-Freeze ZERO Commercial

Using the technologically advanced sweat-activated fabrics, the Omni-Freeze Zero can instantly cool off the wearer under a hot environment. This means that when the person starts sweating, an immediate cooling sensation will take over. You actually don't feel the usual heat of the body. This is indeed an outstanding feat in the industry of sportswear!

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Last June 21, 2013, photography enthusiasts and media friends had the privilege to take part of the once-in-a-lifetime Corregidor Experience presented by Columbia Sportswear. The activity really tested the product in a very hot environment, especially when we went inside the Malinta Tunnel.

Columbia Omni-Freeze Zero: what do customers think?

The Omni-Freeze Zero outdoor wear was made available for us to try it out. It was my first time to visit Corregidor and the sights were breathtaking indeed. And the first-hand experience of trying the Columbia product made it more exciting, with comfort and ease.

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Corregidor Island is a dream destination that both locals and foreigners love to travel to. Guests for the Corregidor Experience are invited to explore historic ruins and immerse themselves in breath-taking sights unique to this island. 

After the educational tour, we had our bellies filled with a delicious buffet lunch and there we watched the presentation of product and it was explained to us by Primer how Columbia works wonders. This truly unique and memorable experience is made possible by Columbia Sportswear, the leader in outdoor innovation and design.

Columbia Sportswear is exclusively distributed in the Philippines by the Primer Group of Companies, Asia’s next retail giant.


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