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Tuesday, February 15, 2011

New Dupe introduced in the Philippines

When choosing slippers, what do we really look for? Is it the design, the color, the look, the price, the value or the quality? For me, all these factors are very important that contribute to my purchasing decision. Dupé, a Brazilian slippers brand, speaks true about the value for your money and durability.

Background
The word Dupe, pronounced as DO Pé, is a Portuguese term which literally means “of the feet”. It connotes a natural extension of the foot.  The brand originated in 1969 in Northeast Brazil. This is also where the brand’s only factory and corporate office are located. It is distributed and sold nationwide to more than 50 countries including the Philippines. It is the 2nd in rubber sandals sales in Brazil, following Havaianas.

The Product
Dupé also has new product features that customers will surely enjoy and benefit from. It takes pride in its 100% rubber-make from its brand and frame down to its sole. It is very soft and comfortable on the soles of our feet. This product was re-launched in the Philippines last December 2010.

Rubber has many advantages over plastic. Rubber is not slippery even on wet surfaces. It is safer to wear because it has better traction than plastic. Moreover, rubber does not cause the feeling of heat on the feet even when used in long durations. Plastic tends to cause more friction between the strap of the slipper and the skin and thus produces that feeling of uncomfortable warm temperature on the feet. In addition, rashes can result when using plastic slippers because of the said roughness it generates. Dupé aims to offer Filipinos a new slippers brand made of high quality at a mid-range price.

Revolution II (navy)
Style with Gel HXP and shock absorption on the heel. Great for male and female commuters who go through long hours of walking. Comes in White, Black, Navy, Light Gray, Light Blue, and Light Pink colors. SRP of Php 395.

Estampada Masculina (white) 
Has the printed image of a man living a very active lifestyle. Designed for males who prefer high-quality, durable, and affordable slippers that show off their sporty personality. Comes in White, Black, Light Gray, and Royal colors. SRP of Php 395.



Chique (purple)
Style with Gel HXP and shock absorption on the heel. Designed for females who want a slipper with a thin strap and a sexy-shaped sole that still gives them the benefit of the heel massager. Comes in White, Black, Purple, Turquoise, Tangerine, and Rubine colors. SRP of Php 395.

Spider (red)

Spider design in relief on the heel. Best for kids who go for a slipper that is durable and functional at the same time. Comes in black and red colors. SRP of Php 300.


Nino & Nino (light blue)
Has a pacifier tag on the strap. Excellent choice for parents who like nothing but safety for their babies. Style has a safety elastic ankle strap. Comes in light pink and light blue. SRP of Php P275.
Alpargatas is Dupé’s mother company and is also the largest national footwear and sports-articles company in Brazil. Terry SA is the exclusive distributor and marketing arm of Dupé in the Philippines.
 
Dupe is currently available in six stores located at SM Megamall and SM Mall of Asia department stores, Landmark Makati and Landmark TriNoma, Shopwise Festival Mall and Shopwise Araneta Center. Dupé offers Brazilian, high-quality, affordable, and practical slippers for men, women, kids and babies. The budget friendly prices range from P275 for babies to P495 for adult styles.

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