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Saturday, December 18, 2010

The Language of Island Rose


Not all roses are created equal. There are roses that only live for a day, and there are some that can live for  a week. Given a climate that is more conducive to pests and tropical heat than luscious, blooming petals, it's hard to express heartfelt sentiment and let the flowers do the talking.  Despite this, Island Rose, the country's largest grower and wholesaler of European roses have managed to keep the gesture of sending roses to friends and family alive.



"Roses have all the beauty and meaning to express a range of human emotion, idea or thought. More commonly, we know that red roses signify love and passion; but there are also yellow roses which celebrate friendship and joy, says Dustin Andaya Chief Executive Officer of Island Rose.


I was very fortunate to witness the huge garden of Island Rose in Tagaytay City and see for myself how they have successfully grown the business and how each rose is treated with utmost care. Island Rose uses an advanced technology in nurturing flowers and follows a delicate process in preparation so that roses can reach customers in fresh and perfect condition.


Island Rose have on the average, 40,000 transactions annually just thru their website. We can see here how people have trusted their service since the 1990s. Everyday is next day delivery.

 The proofs of Island Rose's success

the tool to use for cutting the stems of the flowers

Producing over two million European roses every year, Island Rose delivers nearly five thousand rose stems to Filipinos around the country everyday. With this large number of buds, Island Rose is able to feature twelve varieties of roses in seven vibrant colors. 


For those who wish to shower their loved ones with red roses, Island Rose has three variants: the thornless and thick-stemmed Grand Gala rose with dark red buds, the long straight-stemmed Red Giant rose abundant with foliage, and the Red France rose whose petals are vibrantly red. The Osiana rose, on the other hand, features peach-colored buds while the Noseblesse rose has salmon pink petals, and the Vivaldi rose grows with very light pink buds.

Mr. Endaya explaining how to properly cut the stems of the roses

Island Rose features lively, vibrant hues with the golden yellow-colored buds of the Texas rose, light yellow petals of the Christine rose, deep orange roses of Salsa, and the Lambada rose whose buds come in a unique, bright orange tone. Finally, their white roses that include the thick-stemmed Tineke rose and the Gloria rose, whose buds have the purest white color, are both perfect for weddings and arrangements.

 How Island Rose staff meticulously arrange the roses in a boquet

Island Rose lets everyone customize their presents by pairing the roses with gifts that include stuffed toys, chocolates, and trinkets. There are also options on the kind of messages you'd like to send your loved ones - from "I Love You" to "I'm sorry."


“Our roses are guaranteed fresh with the best quality by employing the country’s most modern greenhouse technology in our flower farm in Tagaytay,” says Andaya. Through its greenhouse technology that started in 2004, Island Rose is able to utilize the country’s year-round sunlight without getting affected by the weather changes inherent to our climate. Its computer-operated flower farm assures the ideal temperature needed to achieve the most flourishing phase of roses through measuring the internal and external conditions, as well as regulating ventilation, shading, and cooling fans.

The very cute guard dogs of Island Rose

“With this innovation, combined with our vision of excellence, Island Rose assures you that roses are delivered fresh and vibrant, right at your doorstep and at the most surprising moment,” says Andaya. Island Rose is proud to share the benefits when you choose their roses: (1) Freshest flowers, (2) Fairest prices, (3) Convenient and reliable ordering system, (4) Excellent customer service.


Island Rose, the country’s largest grower and wholesaler of roses, specializes in growing world popular European roses using state-of-the-art greenhouse facilities in the cool climate of Tagaytay, Philippines. You can order high quality roses straight from the farm to be delivered in any destination within the Philippines at www.islandrose.net.

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