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Monday, April 26, 2010

adidas Training introduces BodyMapping Technology & Core Performance line


This spring/summer 2010, with the CLIMA365 range, adidas unveils a unique technology, focusing on women’s body temperature regulation. The BodyMapping technology is a breakthrough concept, defining female-specific heat and sweat zones in order to place fabrics directly where they are needed the most, and delivering optimized function to provide maximum comfort during workout. 

BODYMAPPING
When it comes to endurance training, the most important factor is temperature regulation. In collaboration with the University of Loughborough, the adidas innovation team (ait) measured heat and sweat production of men and women after exercise using thermography. Based on this research, adidas is the only brand highlighting the importance of gender differences. 
  
“Our gender-specific bodymaps are an industry-leading tool showing the significant differences between men and women during exercise. Men and women sweat differently; bodies get warmer and cooler differently. The Bodymaps provide an advanced level of insight that allows adidas to create the ultimate in comfort and functionality in performance garments,” says Bob Monahan, Senior Designer of the adidas innovation team.


In contrast to a man’s body, the female body maps show that most women’s heat zones are the center of the back as well as the calves, whereas women’s core sweat zone is the midpoint beneath the breast and lower back. These gender-specific results are combined into one single map, indicating the different functionalities that are needed in each zone to facilitate evaporation, conduction, or wicking. With BodyMapping technology, the CLIMA365 focuses especially on the sweat zones of a woman’s body. By placing wicking materials in the area below the breasts and lower back, maximum comfort can be ensured since this will keep you dry without sacrificing potential heat loss. 

The highlight outfit consists of the blue Clima Gym Image Tee (Art. No.: P44180) and the white, slim-fit Clima Track Top (Art. No.: P44129), both featuring BodyMapping technology with ionic mesh in the back wicking zone. The black Clima Kickflare uses a mesh pattern in the lower back to protect you from sweat accumulation. The super-lightweight and flexible Clima 75 Trainer (Art. No.: G15438) completes the outfit, providing you with ventilation and moisture transport.  

 

CORE PERFORMANCE
Also available, for spring/summer 2010, is adidas Core Performance line. adidas and Core Performance have developed and designed a new training range for pure performers, featuring the absolute best sport performance technologies, functionalities, and elite design to maximize your training and provide 360° support for all workout movements.
  
Core Performance apparel provides greater freedom of movement thanks to its unique pattern cut. The removal of seams from the critical pivot point on the shoulder improves fit, allowing the arm to lift without the garment rising up. For women, this season’s highlight outfit is a pink CP Fit Tank (Art. No. P46149), which has an integrated high impact inner bra with the miCoach Sensing Technology™ compatible technology inside and special X-Static mesh materials at the back. 


The CP Premium Trainer in black and pink buzz (Art. No. G15144) is a first-class training shoe and offers optimal comfort and stability for core and strength training workouts thanks to adidas’ advanced footwear technology innovations. The adidas Speedcut Technology™ ensures a proper foot placement during quick cuts and fast lateral changes. It enables the female consumer to maintain her performance while reducing the risk of injury. Well-placed quarter panels provide support and stability for lateral movements. The integrated lace construction allows perfect fit adjustment to the personal requirements and the shape of the female foot; narrow in the heel part, wider in the front. Furthermore, special mesh inserts and midsole cut-outs guarantee temperature management without compromising on cushioning and comfort. 

adidas Men’s Training features a Core Performance footwear and apparel, as well. The Core Performance Optigon II is the premium training shoe and offers optimal support and stability for your core and strength training workouts thanks to adidas’ ForMotion™ and SpeedCut™ technologies. “The adidas and Core Performance partnership has been in place for over a decade, and we are honored to support the launch of this innovative range of footwear and apparel with proven nutrition and training programs,” stated Mark Verstegen, President and Founder of Core Performance.  


SHOP, TRAIN, WIN!
With every P2,500 single receipt purchase of any adidas Training products, receive an adidas training kit worth P1,500. This includes a copy Men's Health or Women's Health magazine, an adidas shoe bag, and three pairs of adidas socks. This summer, be better with adidas apparel and shoes, which have been engineered to help you achieve your training and fitness goals.
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About CLIMA365
adidas CLIMA365 is an umbrella concept which encompasses all the CLIMA system technologies, CLIMACOOL®, CLIMALITE®, CLIMALITE® Cotton, CLIMAWARM™, and CLIMAPROOF®, providing a head-to-toe approach to temperature optimization. In turn, this enables athletes to stay dry and comfortable and perform at their optimal body temperature of 37ºC in any given temperature or weather condition, allowing them to do their sport 365 days a year. 

About Core Performance:
Core Performance provides sports training, fitness, nutrition, and lifestyle programs and content that is developed by the experts at Athletes’ Performance, the world leader in providing integrated performance training services to elite athletes, including thousands of veteran professional athletes across all major sports and leading international teams. For more information please visit www.coreperformance.com.

1 comment:

Syed Asif Ali said...

Nice post! yesterday i found another great video post about womenfitness. Here is the link
Women Exercise

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